why aren't all 10 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Disclosure
Thiberge: Sendinblue excludes first three months when calculating customer churn
“We calculate the churn after after three months. So for us, the first three months, it's a trial period.”
Disclosure
Thiberge: Sendinblue sets marginal CAC cap at 500 euros or 600 dollars
“Marginal CAC we, it's a 500 five, five, five, five, five, so 505 hundred 600 dollars, 600 dollars. But again, it's not an average CAC, it's a marginal CAC.”
Disclosure
Thiberge: Sendinblue Raised €31M Total Across Two Rounds
“We have raised so far thirty million euro just one year back and before one million in 2013.”
Disclosure
Thiberge: Sendinblue Was Profitable Before Raising Growth Capital
“We were a profitable company, and we thought, yes, let's now scale that, and we have a lot of stuff to do, and we wanted to invest a lot in marketing, invest a lot in the product”
Assertion Not checkable as stated
Thiberge: Sendinblue reaches 30,000 monthly paying customers
“We have 30,000 customers as of monthly customer monthly paying customer in October.”
Assertion Not checkable as stated
Thiberge: Sendinblue is growing around 60% year-over-year
“Around 60% growth, year to year.”
Assertion Not checkable as stated
Thiberge: Sendinblue loses around 30% of customers in month one
“15, 20%. I mean, the first month is around the, yeah, 30% and after it's less.”
Assertion Not checkable as stated
Thiberge: Most of Sendinblue's customer acquisition is unpaid word of mouth
“If we look at our acquisition, most of our acquisition it's a word of mouth and it means we don't pay for those customers.”
Assertion Not checkable as stated
Thiberge: Sendinblue's average CAC is between 100 and 200 dollars
“100 to 200 is the average CAC. It depends on months, it depends on the acquisition, but what our marginal marginal CAC is is much higher, which is a maximum we can offer.”
Assertion Not checkable as stated
Thiberge: Sendinblue's Average SMB Customer Pays Around €50 Monthly
“It's around 50 euro per month.”