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The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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15statements match
2resolved → 0open claims → 2supported → 0contradicted →

why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Andrew Rogoff targets an 8x revenue multiple for Resource Guru's next round
“Probably what in terms of multiples of revenue. Yep. I would say Eight might make me happy.”
Andrew Rogoff Dec 23, 2019 ▶ 12:25 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru has reached about 1,450 total customers
“We're up at about 1450 customers.”
Andrew Rogoff Dec 23, 2019 ▶ 2:15 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru is approaching a $2 million revenue run rate
“So we're coming up to about two million.”
Andrew Rogoff Dec 23, 2019 ▶ 2:45 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Supported
Resource Guru is backed by Index Ventures and angel investors
“First round was kind of friends and family. And then we had another round which included index ventures, which is a large VC in Europe.”
Andrew Rogoff Dec 23, 2019 ▶ 7:16 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru's monthly net revenue churn is approximately 0.8%
“Net, well, net revenue churn is about .8%.”
Andrew Rogoff Dec 23, 2019 ▶ 8:33 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Disclosure
Resource Guru charges per scheduled resource rather than per user login
“So we charge per, per person in the app as opposed to per logged in user.”
Andrew Rogoff Dec 23, 2019 ▶ 10:02 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru's fully weighted customer acquisition cost is about $325
“CAC is about 325 dollars.”
Andrew Rogoff Dec 23, 2019 ▶ 10:40 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru is currently profitable and cash-flow positive
“Is the company profitable cashflow positive today? Yeah. Oh, that's good. Okay. So even though you've raised your cashflow positive. Yeah, exactly.”
Andrew Rogoff Dec 23, 2019 ▶ 11:35 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Disclosure
Resource Guru plans to raise roughly $5 million in growth capital
“We're going to be raising soon. How much do you want to raise? I think it's going to be roughly in the ballpark of about five million, something like that.”
Andrew Rogoff Dec 23, 2019 ▶ 11:50 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru's average customer pays approximately $105 per month
“Average, average is About a 105 dollars a month.”
Andrew Rogoff Dec 23, 2019 ▶ 1:43 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru drives most of its customer acquisition through organic SEO
“It's mostly through SEO. That's kind of how we started in the beginning.”
Andrew Rogoff Dec 23, 2019 ▶ 3:11 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru grew its revenue by approximately 40% year-over-year
“We've grown about 40%. We've grown about 40% in the last year.”
Andrew Rogoff Dec 23, 2019 ▶ 6:28 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Supported
Resource Guru has raised £685,000 in total capital
“We raised we raised 685,000 pounds, which is about 870,000 dollars.”
Andrew Rogoff Dec 23, 2019 ▶ 7:01 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru Operates With an 11-Person Team
“We're 11.”
Andrew Rogoff Dec 23, 2019 ▶ 7:36 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
Assertion Not checkable as stated
Resource Guru's monthly customer churn is approximately 3.5%
“Churn is about three and a half percent month, month on month customer churn.”
Andrew Rogoff Dec 23, 2019 ▶ 7:58 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space
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