Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Resource Guru is backed by Index Ventures and angel investors

Andrew Rogoff · 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space · Dec 23, 2019 · at 7:16

Andrew Rogoff, co-founder of Resource Guru, shares the background of the company's early financing rounds.

0:00 / 0:08exact quote · 8.9s

720p mp4 · rendered on demand · StarZero watermark

“First round was kind of friends and family. And then we had another round which included index ventures, which is a large VC in Europe.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Resource Guru raised a friends-and-family round followed by an investment round that included Index Ventures.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Both components of Andrew Rogoff's claim are corroborated by financial news reporting and venture capital records. Prior to institutional fundraising, Resource Guru was backed by co-founder capital alongside an initial friends-and-family round. In January 2014, the company subsequently raised an institutional Seed round of $870,000 (£530,000) led by Index Ventures (led by then-partner Robin Klein).

GrowthBusiness (January 20, 2014) confirmed Resource Guru had been bootstrapped through founders and friends-and-family investments before raising institutional venture funding.
City A.M. and GrowthBusiness reported on January 19-20, 2014, that Resource Guru completed an $870,000 (£530,000) funding round led by Index Ventures.
VC portfolio registries and Resource Guru's disclosures list Index Ventures as a core Seed investor.

Checked against

[1] growthbusiness.co.uk [2] service.gov.uk [3] growthbusiness.co.uk [4] resourceguruapp.com [5] cityam.com [6] growthbusiness.co.uk [7] phoenixcourt.vc [8] caplight.com

"Robin Klein" "Index Ventures" "Resource Guru" "Resource Guru" "Index Ventures" 2014 "Resource Guru" "Index Ventures" "Resource Guru Limited" site:find-and-update.company-information.service.gov.uk "Resource Guru" seed round investors Index Ventures

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Index Ventures Resource Guru

⚑ Spot an error? Report it

More from Andrew Rogoff

Opinion

Andrew Rogoff targets an 8x revenue multiple for Resource Guru's next round

“Probably what in terms of multiples of revenue. Yep. I would say Eight might make me happy.”

Andrew Rogoff Dec 23, 2019 ▶ 12:25 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space

Assertion Not checkable as stated

Resource Guru has reached about 1,450 total customers

“We're up at about 1450 customers.”

Andrew Rogoff Dec 23, 2019 ▶ 2:15 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space

Assertion Not checkable as stated

Resource Guru is approaching a $2 million revenue run rate

“So we're coming up to about two million.”

Andrew Rogoff Dec 23, 2019 ▶ 2:45 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space

Assertion Not checkable as stated

Resource Guru's monthly net revenue churn is approximately 0.8%

“Net, well, net revenue churn is about .8%.”

Andrew Rogoff Dec 23, 2019 ▶ 8:33 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space

Disclosure

Resource Guru charges per scheduled resource rather than per user login

“So we charge per, per person in the app as opposed to per logged in user.”

Andrew Rogoff Dec 23, 2019 ▶ 10:02 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space

Assertion Not checkable as stated

Resource Guru's fully weighted customer acquisition cost is about $325

“CAC is about 325 dollars.”

Andrew Rogoff Dec 23, 2019 ▶ 10:40 1612 How He Used SEO To Scale To $150k MRR In Team Time Management Space

Resource Guru is backed by Index Ventures and angel investors

More from Andrew Rogoff

Turn any episode into a week of clips.