The Ledger
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Gansca: Knotch competitors charge a quarter to half of Knotch's price
“I think if you look at the, I guess, competitive, hashtag competitors, they're not really competitors, but their prices are probably a quarter to half.”
Gansca: Distribution channels take 6% to 8% in measurement tax
“At the level of the distribution channel, about six percent, six to eight percent of that is going to go towards measurement and research, analytics research. And so that is the tax that we save them.”
Gansca: Competitor acquisitions leave room for independent marketing measurement
“I think there's so much opportunity, especially with mode being a part of Oracle integral ad science now being part of Vista's portfolio. I think there's a lot of opportunity to be that independent source of truth. Across all digital marketing.”
Gansca: Knotch enterprise contracts can reach up to $1 million annually
“We have three different buckets. We have a bucket for measuring owned and operated channels that sits between 152 150 K a year. We have a second bucket of measuring paid channels that sits between 203 150 K a year. And then we have an enterprise level deal, wh…”
Gansca: Knotch's average annual contract value is around $300,000
“It's around three under K around, around three under K.”
Gansca: Knotch Counts Around 20 Large Paying Enterprise Customers
“So we're at around 20 big paying customers at the moment, and we have a lot more in the pipeline.”
Gansca: 40% of Knotch growth comes from expansion
“About 60% of it has been from new customers just by virtue of being a new company, but about 40% of that has come from upsells and cross sells.”
Gansca: Knotch spends $45K-$50K in CAC per enterprise customer
“So right now it's pretty crazy cause we're super lean. So we're spending between 45 and 50 K. Okay.”
Former GE CMO Beth Comstock invested in Knotch
“She then ended up investing in the company, which was amazing.”
Gansca met 200 people to get five CMO intros, with only one replying
“I probably met 200 people before I got five introductions. And of those five, only Beth responded.”