Anda Gansca, CEO of Knotch, discloses the company's early financing history to Nathan Latka.
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“So we did a, an initial round of four and then a second round of 10.”
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More from Anda Gansca
AssertionNot checkable as stated
Gansca: Knotch has had zero churn
“Oh, we have not had any churn.”
Anda GanscaJun 8, 2019▶ 6:161414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing
AssertionNot checkable as stated
Gansca: Knotch competitors charge a quarter to half of Knotch's price
“I think if you look at the, I guess, competitive, hashtag competitors, they're not really competitors, but their prices are probably a quarter to half.”
Anda GanscaJun 8, 2019▶ 12:021414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing
Insight
Gansca: Distribution channels take 6% to 8% in measurement tax
“At the level of the distribution channel, about six percent, six to eight percent of that is going to go towards measurement and research, analytics research. And so that is the tax that we save them.”
Anda GanscaJun 8, 2019▶ 14:421414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing
Opinion
Gansca: Competitor acquisitions leave room for independent marketing measurement
“I think there's so much opportunity, especially with mode being a part of Oracle integral ad science now being part of Vista's portfolio. I think there's a lot of opportunity to be that independent source of truth. Across all digital marketing.”
Anda GanscaJun 8, 2019▶ 15:541414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing
AssertionNot checkable as stated
Gansca: Knotch enterprise contracts can reach up to $1 million annually
“We have three different buckets. We have a bucket for measuring owned and operated channels that sits between 152 150 K a year. We have a second bucket of measuring paid channels that sits between 203 150 K a year. And then we have an enterprise level deal, wh…”
Anda GanscaJun 8, 2019▶ 3:261414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing
AssertionNot checkable as stated
Gansca: Knotch's average annual contract value is around $300,000
“It's around three under K around, around three under K.”
Anda GanscaJun 8, 2019▶ 3:541414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing
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