Gansca: Competitor acquisitions leave room for independent marketing measurement
Anda Gansca · 1414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing · Jun 8, 2019 · at 15:54
Anda Gansca, CEO of Knotch, explains why she would rather raise venture capital than sell the company to a strategic acquirer like Adobe.
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“I think there's so much opportunity, especially with mode being a part of Oracle integral ad science now being part of Vista's portfolio. I think there's a lot of opportunity to be that independent source of truth. Across all digital marketing.”
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