The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 23 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Commercial spin-outs usually damage their underlying open-source projects
“The history of most companies coming out of open source projects is that the open source project really suffers.”
Matt Mullenweg Feb 12, 2018 ▶ 5:08 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Opinion
Kelly says WordPress is not built for complex bespoke websites
“It's not built for Bespoke websites. So inevitably if people do a lot of development with WordPress, they get to a point where they just are tired of fighting with all these built in themes and you know like eventually the site design requirements get to a poi…”
Brandon Kelly Jul 26, 2018 ▶ 3:53 1097 CMS CEO: How to Move 1 Time License Model doing $1.5m Annually to SaaS
Insight
Mullenweg models Automattic's WordPress strategy on Google's Android and Pixel ecosystem
“Think of it kind of like Google with Android. Like, they'll make their Pixel phones, so we'll make some versions of WordPress that we think are the best in the world. But very key to our strategy is also working with every other manufacturer out there and ever…”
Matt Mullenweg Feb 12, 2018 ▶ 23:25 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Prediction Partly held up
Gutenberg lets anyone build New York Times-style rich layouts for free
“What New York Times spent probably tens of thousands of dollars to do a few years ago will be able to enable anyone with WordPress and Gutenberg to do just kind of out of the box.”
Matt Mullenweg Feb 12, 2018 ▶ 8:52 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Assertion Not checkable as stated
Skatell: Media companies are abandoning custom CMS builds for WordPress
“And I think what you're starting to see is those media companies are now abandoning their own CMS, and they're moving to things like WordPress.”
Alex Skatell Jun 19, 2016 ▶ 8:55 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Opinion
Wilson claims Webboss is more sophisticated natively than WordPress
“I mean, our, I mean, our system does much more than WordPress. I mean, if you get WordPress is a page editor, isn't it? A lot of plugins and other people have made web bosses, a very sophisticated page editor with all the plugins you need already built into it…”
Kev Wilson Aug 29, 2021 ▶ 14:04 Webboss Raised $500k on $1m Vlauation in 2015. Where are they now?
Disclosure
Le Cunff ignores keyword research when writing for Ness Labs
“The only SEO optimization that I do is inside of WordPress. I write an article first, and then I just make sure that I'm not doing any newbie mistakes. So I just make sure the links are all right. The titles are okay. The URL is fine. So it's basic optimizatio…”
Anne-Laure Le Cunff Dec 27, 2020 ▶ 7:50 NessLabs Hits 1,500 Members Paying $75k, Software Next?
Insight
Rhyne: Traditional MOOCs Suffer Low Engagement Because of Format
“Typically like a WordPress, large MOOC with lots of units, and they had really bad engagement on those courses. Simply not because of how they built it, but because of The format.”
Steven Rhyne May 2, 2019 ▶ 4:26 1377 Moving To Enterprise Reduced Revenue Churn by 50% in Under 12 Months
Prediction Not checkable as stated
Kelly predicts Craft CMS plugin store will support 20 full-time developers
“So it's not, you know, it's no WordPress, but we do expect once the plugin store hits and some of these plugin developers feel more incentivized to actually charge for their work. We'll probably have a good handful, you know, 20 people or so that are making, y…”
Brandon Kelly Jul 26, 2018 ▶ 14:39 1097 CMS CEO: How to Move 1 Time License Model doing $1.5m Annually to SaaS
Opinion
Changing the editor is the most controversial task in WordPress history
“Changing the editor, since that's really in many ways the heart of WordPress, Is by far the most controversial thing you can do, and the hardest, because lots of people are very used to how WordPress has worked for the past 14 years, and there's lots of opinio…”
Matt Mullenweg Feb 12, 2018 ▶ 24:43 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Opinion
Blair: Enterprise websites cannot be built on Squarespace or Weebly
“You can't really build like an enterprise level site on, on Squarespace or Weebly or something like that. Whereas like something like WordPress, you can.”
Ian Blair Oct 24, 2017 ▶ 3:17 822: SaaS: 25 Years Old and $250k+ in MRR, Here's Trick to Starting With No Developers
Disclosure
Vora: MalCare Spent At Most $50 on Lunch or Ebooks to Engage Influencers
“At max, I would have spent maybe just 50 dollars for lunch or bought an ebook worth 15, 20 dollars to open a dialogue with them. But we spent time in, in building the relationship.”
Pritesh Vora May 18, 2023 ▶ 19:25 3 Demand Gen Tactics That Paid off Big time
Opinion
Sweetwood praises WordPress as his favorite tool for building Insurious
“Favorite online tool actually is WordPress. Love WordPress. Very flexible, easy to build the platform and work it.”
Matt Sweetwood Apr 24, 2021 ▶ 19:28 Camera Insurance as Beachhead to SaaS Play? 100 Customers Already.
Assertion Not checkable as stated
Nazarian: TenWeb earns around $60,000 monthly from legacy plugins
“We have around 60,000 per month revenue From plugins.”
Tigran Nazarian Mar 12, 2021 ▶ 4:59 25m Wordpress Plugin Downloads, Now Raising $3m for SaaS Product
Assertion Partly supported
TenWeb's team built 60 WordPress plugins with 25 million downloads
“We previously developed WordPress plugins and built numerous plugins, more than 60 plugins with more than twenty-five million total downloads.”
Tigran Nazarian Mar 12, 2021 ▶ 3:30 25m Wordpress Plugin Downloads, Now Raising $3m for SaaS Product
Assertion Supported
Joost de Valk: Yoast hit 1M users before launching paid tier
“I started out with a free plugin and had a million users and then decided maybe I should make some money from it.”
Joost de Valk May 9, 2020 ▶ 1:56 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
Assertion Supported
Castos Acquired a WordPress Plugin With 15,000 Active Installs
“So the plugin had about 15,000 active installs in WordPress at the time.”
Craig Hewitt Mar 27, 2020 ▶ 2:05 1707 How He Cheated Growth With $5k Acquisition on Day 1
Assertion Not checkable as stated
Event Espresso powers over $100M in monthly WordPress ticket sales
“We're also powering over a hundred million ticket sales per month from our Venespresso platform for WordPress.”
Seth Shoultes Jul 14, 2019 ▶ 3:59 1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project
Assertion Not checkable as stated
Moraitakis: Workable gained thousands of visits quickly from unoptimized WordPress posts
“We just really put the WordPress ad out there and just put them there with no organization or nothing. A few months later, we were getting thousands of hits of them.”
Nikos Moraitakis Nov 28, 2018 ▶ 9:31 1222 Workable CEO on Saying "No" to Acquisition Offers, $20m+ in ARR
Assertion Supported
Jacobi: Joomla powers over 3% of the global internet, second to WordPress
“But as a whole, Joomla runs over three percent of the entire global internet. So it's actually only second to WordPress.”
Robert Jacobi Sep 13, 2018 ▶ 2:09 1146 How Joomla Pays Bills With $0 Revenue, Opensourced
Insight
Mirčić: 90% of CMS Users Only Need Basic Text and Image Features
“Because in 90% of cases, people use only the basics, you know, image, video, and text, you know. So they don't need old bells and whistles of WordPress or, you know, The more advanced CMSs.”
Nikola Mirčić Jun 27, 2018 ▶ 4:49 1068 SiteCake: We Rely on Whitelabel Partners With Unique Kickback Structure
Assertion Supported
WordPress was an early major platform to accept Bitcoin at $12
“And WordPress, I think, was one of the first large Internet services to add support for accepting Bitcoin for our services. At the time, Bitcoin was about 12 dollars”
Matt Mullenweg Feb 12, 2018 ▶ 26:34 933 Why Wordpress CEO Raised $300m, Replaced Himself, and New Gutenberg
Assertion Supported
WordPress had only 5,000 total plugins in 2009, says Seth Shoultes
“At the time there was only a 5000 plugins, you know, total in the entire WordPress market space.”
Seth Shoultes Jul 14, 2019 ▶ 8:39 1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project
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