The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 19 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Not checkable as stated
Chaser can beat Trello's Slack app because it lacks stickiness
“What I think, though, is we can beat Trello in the app store, and that's because Yeah, I've used the Trello app. It isn't sticky. It doesn't, it's just pinging a channel whenever somebody you know, moves a card across the Trello board. It only really stayed on…”
Josh Martel Oct 16, 2023 ▶ 15:52 How Chaser hit $294K revenue and 3 person team in 2023
Insight
Sullivan: New market categories never have just a single winner
“Well, you know, in any space, particularly a new space, there's never just one winner. And there's always a way if you really work at it to differentiate and find a place where they're not as strong as they seem.”
Pat Sullivan Apr 21, 2019 ▶ 2:46 1366 ACT! and SalesLogix Founders New Company Hits $1m in ARR
Opinion
Hollauf: Trello lacks core task management features like status and priorities
“What they don't do, it's not focused on task management. They have these cards, which is brilliant. But they can be anything. They're not tasks. They don't have status. They don't have a clear as I need. They don't have things like priorities, stuff that you n…”
Michael Hollauf Aug 26, 2016 ▶ 3:38 EP 398: 5 Million Users, $250k in MRR, SaaS Founder Michael Hollauf of MindMiester.com
Assertion Supported
Dimitro Okunyev positions Chanty as 10x cheaper than Slack, Zoom, and Trello
“You know, Lapsum for the Slack, Microsoft, Slack, Zoom, and Trello would be like 41 dollar, so we are almost 10 times cheaper.”
Dmitry Okunev Jan 23, 2024 ▶ 9:02 How to Make $3m Building a Slack Clone with no money, experience, or sales team
Assertion Supported
Stone: Speedlancer is first freelance marketplace to integrate into Trello
“Speedlancer already plugs into Trello now using StartAtom. And so you can set up a Trello board and send tasks to Speedlancer from Trello. And we're the first marketplace to do that.”
Adam Stone Feb 17, 2023 ▶ 8:39 $1m Raised, 800 Users, Here's how he's launching pricing
Assertion Contradicted
Stone: Trello App Store randomizes listings in communication category
“What I do know about Trello in particular is there's a randomization component, which to me is really nice because it means that they give everyone the opportunity. So if you click on the communication category, I think you said in two categories, they give yo…”
Adam Stone Feb 17, 2023 ▶ 11:54 $1m Raised, 800 Users, Here's how he's launching pricing
Insight
Kulish: Paid Ads Fail for Culture Tools Due to Top-Down Purchasing
“It's really, it's so difficult because the main decision makers, they are at the top of the chain. We don't set, we don't like Trello. Engineers don't come to their superiors saying like, let's buy Trello gold. It's so cool. We've been using for a while with k…”
Stas Kulesh Sep 23, 2021 ▶ 9:09 Slack Tool KarmaBot Doubles to $400k ARR, Turns Down $1m Offer
Insight
Grzbowski: Unlimited design businesses require minimal upfront capital
“The thing is, this is a super easy to understand this is a super easy to set up type of market where it doesn't necessarily require a lot of straight up investment. You know, on your end, you can literally start a business like this with a website and a funnel…”
Jonathan Grzbowski Nov 4, 2020 ▶ 24:11 Penji Hits $4m Revenue Helping 1000 Customers With Unlimited Design Work
Assertion Supported
Trello Required In-Office Staff to Join Zoom Meetings From Separate Rooms
“They had pretty hard rules around when you joined a zoom or when you joined a meeting and there were maybe five people in a room, everybody went to five different places and joined a zoom from five different locations. And so the people that were outside of th…”
Jay Simons May 10, 2019 ▶ 5:27 1385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
What-if
Coppinger: Atlassian overpaid; I wouldn't pay over 7x revenue for Trello
“I wouldn't have paid more than a seven X multiple of their top line revenue.”
Peter Coppinger Mar 3, 2018 ▶ 20:17 952 How Teamwork.com Got 20,000 Customers and $18m in ARR With No Funding
Prediction Held up
Coppinger: Atlassian bought Trello to expand into general business tools
“Well, I can only guess, but I think Atlassian are going to make a play to move out of kind of developer tools more into the general business tools, and this is just the start of it, and they just wanted to get there faster.”
Peter Coppinger Mar 3, 2018 ▶ 20:27 952 How Teamwork.com Got 20,000 Customers and $18m in ARR With No Funding
Assertion Not checkable as stated
Start Adam generates 700+ installs from Trello App Store
“We've had like, 700 or more to date over the last couple of months.”
Adam Stone Feb 17, 2023 ▶ 10:52 $1m Raised, 800 Users, Here's how he's launching pricing
Assertion Supported
Ashkenazi: Switchboard's cloud browsers make any web app collaboratively interactive
“So what we did is we developed cloud browsers. Those are essential elements that allow you to bring any tool that you already use, things like Google Docs and Figma and Trello and Jira, and they become immediately collaborative. Even the regular website become…”
Amir Ashkenazi Jun 7, 2022 ▶ 2:28 He hated his remote guitar lessons then spent $8m on new SaaS MVP, 5 patents later he's preparing for launch.
Assertion Not checkable as stated
80% of ProjectCOR customers switched from horizontal tools like Asana and Trello
“80% of our current customers have switched from tools like Asana, Trello, Monday, ClickUp you name them, Jira, Trello.”
Santi Biblioni Jun 27, 2021 ▶ 3:37 ProjectCor Hits $1m ARR, Raises at $40m Valuation for Profit Tracking Tool for Agency's
Disclosure
ClickUp hijacked search by targeting competitor comparisons like Asana versus Trello
“I mean, I think we even did when people, you know, didn't know our name, they weren't searching ClickUp yet. So we did like a sauna verse Trello and just capitalize on those.”
Zeb Evans Oct 8, 2020 ▶ 6:13 Clickup Close To $34m in Revenue, Competing in Project Management Space with 300,000 Paid Seats
Insight
Trello Sits Between Structured Jira and Unstructured Confluence
“If you think about what Trello is, you know, sort of like a digital whiteboard where you can kind of rearrange cards on it. And at one end of the opposite spectrum is, is Jira, a product of ours that is very structured. To manage collaborative project tracking…”
Jay Simons May 10, 2019 ▶ 3:42 1385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
Assertion Supported
Trello Acquisition Exceeded Revenue Guidance Provided to Wall Street
“In terms of performance, like, we've exceeded our expectations. You know, we signaled to the street what we thought our revenue expectations was, and we're in front of that.”
Jay Simons May 10, 2019 ▶ 4:37 1385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
Disclosure
Trello and Asana integrations drive the most partnership volume for Hubstaff
“I wouldn't say as a whole, it's significant, but you know, for us, you've got the freebies, like, you know, you've got Trello, you've got a sauna, you've got, you know, that kind of thing. That's the most for us just because of the volume.”
Dave Nevogt Oct 28, 2018 ▶ 15:15 1191 How Bootstrapped Time Tracking CEO Drives 100% yoy Growth, $3.8m in ARR
Opinion
Brinker: Trello is the duct tape of the world
“Ah, I love Trello. It's like the duct tape of the world at this point.”
Scott Brinker Jun 14, 2017 ▶ 15:22 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
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