The Ledger
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Saha: Perkville avoids hardware to stay cross-vertical via integrations
“Rather than get into the hardware game, which we think would tie us down into a specific vertical, we think it's smarter to partner and integrate with existing players in those spaces.”
Saha: SMB loyalty programs only succeed via direct POS integration
“We quickly learned that the only way for this to really work is to integrate it to the point of sale system that the business used. And that way it was completely automated, both for the business and for the consumer.”
Saha: Offering discounts and free months leads to higher customer churn
“What we try and do in the beginning, in the early days, we used to do a lot of sort of discounts and you know, first month free, et cetera. And we're really, we realized that leads to higher churn at the end of the day.”
Saha: Perkville should reach profitability in 2018
“And so we should hit it this year. We're feeling good about that.”
Saha: Marketing tools suffer higher SMB churn than mission-critical POS systems
“Churn is, is a challenge in small, medium-sized companies, especially with a marketing tool, because it's not as mission critical as your point of sale, for example.”
Saha: Perkville maintains 3% gross logo churn and 2% revenue churn monthly
“We're now in about, I would say, three percent monthly absolute churn, or gross churn, and about two percent revenue churn. Yeah, that's three percent logo, two percent revenue.”
Saha: Perkville's CAC payback period is around 8 to 9 months
“I would say it's probably because there is some revenue share in there, so that impacts the LTV a bit, so you're probably getting closer to eight, nine months in that range.”
Saha: Perkville currently operates at about 10% in the red
“We are, you know, maybe 10% in the red right now.”
Saha: Perkville operates at 3:1 LTV-to-CAC with plans to reach 4:1 to 5:1
“Right now we're around three to one CAC to LTV. And, you know, I think that's kind of the floor of where you want to be. And that's also been a struggle to get there, but we've made it. And I think we want to get to four to five.”