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Lauris: Omnisend wins 80% of competitive sales cases against Mailchimp
“Mailchimp, which is our direct competitor as well, but if we compete against Mailchimp, in 80% of cases we win against them, because we know that we drive way better value for those who sell online.”
Omnisend CEO: Google penalized our experimental fully AI-written website to zero
“We had one experimental branch of website, which was a full AI written. It just got down to zero. No results at all. Like, penalized to zero.”
Lauris: SEO Is a Repetitive Factory Rather than an Art
“In our philosophy, SEO is not an art. If, like, you would compare, if it's more a factory, or art studio, it's more a factory. So there are just a lot of repetitive processes, which sometimes could be quite boring, but you just have to do that. You have to out…”
Omnisend CEO Rytis Lauris says the bootstrapped company reached $50M ARR
“Ok, so yeah, fifty million AR, co-founder and CEO.”
Omnisend reaches $50M ARR as a fully bootstrapped company
“So Omnisend is fifty million ARR organization. We are fully bootstrapped.”
Omnisend is the number two Shopify marketing platform, 10x smaller than Klaviyo
“So actually, our direct competitor, number one, is Klaviyo. Yes, they are bigger than us. They are like, 10, 11 times bigger than us. They are very big in Shopify ecosystem. We're number two. You know, 10 times smaller, but still number two in the Shopify ecos…”
Omnisend treats every single website page as an SEO page
“Every page on our website is an SEO page. There can't be like, you know, SEO pages and other pages. Every page, every landing page, every product page, every block, Boast is an SEO page. So our SEO team writes, writes a brief for any page on Omnisend, and anyo…”
Lauris: Omnisend Never Hired an Agency for SEO
“So we never hired an agency but we have a lot of pools of freelancers and others who help us with backlinks, with content writing, et cetera, but we pay basically per results.”
Lauris: Omnisend built 200,000 backlinks from a small number of content pieces
“So basically for initial three years, we were mainly focusing on publishing very few content pieces, but seeding them and building a backlinks profile up to 200,000 unique backlinks that refer to our domain now.”
Omnisend scaled to $50M ARR with an in-house SEO team of five
“The team, SEO team is very small. Even today, there are only five people, and at the same time, we have a pool of partners, so freelance, mainly freelancers are very small agencies that do write content for us, and then do generate backlinks For us.”
Lauris: Omnisend's SEO Team Was Only Three People for Five Years
“Up until today, ok, now it's already five people, but we added two more people just this month, so we have a new vision, a new ambition, so, like, in the past five years, the team of SEO was three people only, and that's the team that accomplished those result…”
Lauris: Omnisend's revenue grew 44% year-over-year in 2023
“And still last year we grew by 44% year over a year.”
Omnisend earned free backlinks from Google and PayPal via statistics reports
“What really worked the best for us, and those what I mentioned, Google, HubSpot, PayPal, not talking about major media outlets, mentioned Omnis and Dame, just completely for free.”
Lauris: Omnisend Grew Domain Authority to 88 Across 14,400 Referring Websites
“Currently we do have almost 200,000 links that refer to omniscient domain. Our main website, our blog it comes from 14.4 thousand unique websites, including like PayPal, Hubspot, Mailchimp is even quoting us. Google in the articles is quoting us. I mean, those…”
Lauris: SEO drives 10% to 15% of Omnisend's new quarterly revenue
“SEO is a part important part for new revenue driving, and so now it's quite of a quarter of rise, but it drives us, like, 10 to 15% of all new revenue that is coming to Omnisend every quarter”
Lauris: Omnisend's monthly organic visits grew to 120,000 since 2019
“We started doing SEO in 2019, so not so far way ago, And you see that was kind of like zero traffic, zero organic traffic, now it's 120,000, ah, organic visits every month.”
Omnisend turned down early acquisition offers to maintain growth trajectory
“We had offers already to sell the company, but we kind of in that case, the decision was really easy that we kind of felt that I will have quite like good growth rates and quite a good margin. So we don't want to sell it now as we believe that we can, we're ab…”
Omnisend nets 4% monthly revenue churn, but larger accounts see negative churn
“Revenue, revenue against around 40%, around four percent, but if we take larger customers, so the net churn is usually negative, which keeps us growing.”
Omnisend raised only angel funding and no institutional capital
“We have raised just a small amount of angel investment at the beginning, but no institutional investment.”
Omnisend aims to achieve 100% year-over-year growth via holiday season
“So we aiming to have 100% year on year growth. This last year we succeeded this year. We're a little bit behind behind the goal, but still the autumn is coming. The autumn is, it's Christmas season for us. So hopefully we're going to manage to do that.”
Omnisend acquires long-tail customers near zero CAC through app stores
“We have a lot of, like, long tail customers, which is, we acquire almost for zero as being, being on Shopify App Store, BigCommerce App Store, Ticktail App Store, you get like, organic traction from there.”