The Ledger
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why aren't all 23 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Hoppe: 40% of sales prospecting contact data is inaccurate
“40%, we're finding about 40% of contact data that reps use to prospect is inaccurate. It's a shocking statistic, but it's real.”
Modigi uses 3-month performance exit clauses on 12-month enterprise contracts
“We're a SaaS that has a 12 month subscription. That's our typical contract. But if our buyer says, listen, I need, you know, I need assurances that, that if you shit the bed, that we can get out. So, on occasion, we will, we'll do a three-month contract where …”
Hoppe: Majority of Modigi revenue comes from companies worth over $1B
“So the majority of our revenue as a new company comes from companies that are worth over a billion dollars.”
Modigi dropped a $150k deal to $99,999 to bypass procurement sign-off
“A cybersecurity company we're working with, we had about a hundred and 50,000 dollar deal on the table. And if you recall that ended last quarter You know, POs that anything had like 50,000 or 100,000 had to go to a higher level of authority. And so, our procu…”
Hoppe predicts Modigi will generate $3M-$4M EBITDA in two years
“I can spit off three to four million of EBITDA over the next two years, and I feel really good about that.”
Modigi Hit $1.7M Revenue With Zero Dollars Spent on Marketing
“We, we've spent zero dollars on marketing. It's all been just brute force and word of mouth is where our leads come from.”
RevOps, Not Sales Leadership, Is the True Buyer for Data Software
“And I originally thought our buyers were sales leaders. Well, our true buyer is rev ops. So revenue operations has that analytical brain where they're thinking, you know, so they're by, they're reporting the CRO and they're reporting to the CFO. So they think …”
Hoppe: Modigi was profitable in both 2021 and 2022
“In 2021, we made profit. In 2022, we made profit.”
Hoppe: Modigi accepts $25k to $50k land deals during budget consolidation
“There's a lot of consolidation in, in, in budgets, so I'm willing to take smaller deals that are maybe 25% of the size, 25,000 dollar deals, 50,000 dollar deals, just to get the insertion.”
Hoppe: Audit showed 68% bad phone numbers at $25B enterprise firm
“Here's an example of a twenty five billion dollar cloud services company. They thought that mobile phone coverage is what our big bet is, right? That's what we're specialized on. That they had 28% mobile phone coverage. They didn't understand. They thought it …”
Salesforce Integration Covers 80% of the Market For Modigi
“We sit inside Salesforce. So it gives us coverage of 80% of the market we feel. We're a Salesforce managed package.”
Modigi Predicts Closing Three $500,000 Customer Accounts by Year-End
“We have companies that are now, by the end of this year, I, we will probably have Three companies that spend, have spent about a half million with Modigi.”
Modigi Aims to Achieve 80% Gross Margins on API Model
“So we're trying to get as close to 80% gross profit while showing true value to the client based on the functionality.”
Modigi Generated Between $930,000 and $950,000 in Revenue in 2021
“And then we just did a hair under a million. My goal was a million. I think we came in at nine 50 or nine 30.”
Modigi's Top Customer Contracts Approach $200,000 in Annual Value
“And our highest paying customers are close to 200,000 dollar ACVs, bookings.”
Modigi Lands Initial Customer Contracts Exceeding $100,000
“Where we're getting our first orders are over a hundred K, which is hard.”
Modigi Models Platform Fees at 25% of Total Enterprise Contract Value
“The platform fee is, is will be roughly about 25% moving forward. That's how we've modeled it.”
Modigi Sets a $1.2 Million Annual Quota Per Sales Representative
“So sales reps has a 1.2 million dollar quota.”
Modigi Reached a $1.7M Revenue Run Rate With Only Six Employees
“And they only have six full-time employees with a 1.7 million dollar run rate, really high revenue per employee.”