Disclosure certainty 3/5 debate potential 1/5

Modigi Aims to Achieve 80% Gross Margins on API Model

Ken Hoppe · Genius Bootstrapper Hits $1.7m ARR, Raised $300k But Kept 100% Equity, How?! · Jan 24, 2023 · at 10:32

Ken Hoppe, co-founder and CEO of Modigi, discusses target margins for their consumption and orchestration SaaS model.

0:00 / 0:07exact quote · 7.4s
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“So we're trying to get as close to 80% gross profit while showing true value to the client based on the functionality.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Ken Hoppe

Insight
Hoppe: Accurate contact data is more essential than advanced sales software
“I can sell without a CRM. I can sell without intent data. I can sell without conversational intelligence. These are wonderful technologies. I can sell without a sales engagement tool. I just need a spreadsheet, and I have to have the contact information for my…”
Ken Hoppe May 22, 2023 ▶ 5:47 Profitable Growth is sexy again. How we hit $1.7M profitably with only 6 FTEs and plans to scale profitably by 5x YoY.
Assertion Not checkable as stated
Hoppe: 40% of sales prospecting contact data is inaccurate
“40%, we're finding about 40% of contact data that reps use to prospect is inaccurate. It's a shocking statistic, but it's real.”
Ken Hoppe May 22, 2023 ▶ 4:13 Profitable Growth is sexy again. How we hit $1.7M profitably with only 6 FTEs and plans to scale profitably by 5x YoY.
Assertion Not checkable as stated
Hoppe: Modigi spent zero dollars on marketing
“We've spent zero dollars on marketing.”
Ken Hoppe May 22, 2023 ▶ 8:58 Profitable Growth is sexy again. How we hit $1.7M profitably with only 6 FTEs and plans to scale profitably by 5x YoY.
Assertion Not checkable as stated
Hoppe: Majority of Modigi revenue comes from companies worth over $1B
“So the majority of our revenue as a new company comes from companies that are worth over a billion dollars.”
Ken Hoppe May 22, 2023 ▶ 9:21 Profitable Growth is sexy again. How we hit $1.7M profitably with only 6 FTEs and plans to scale profitably by 5x YoY.
Disclosure
Modigi uses 3-month performance exit clauses on 12-month enterprise contracts
“We're a SaaS that has a 12 month subscription. That's our typical contract. But if our buyer says, listen, I need, you know, I need assurances that, that if you shit the bed, that we can get out. So, on occasion, we will, we'll do a three-month contract where …”
Ken Hoppe May 22, 2023 ▶ 12:25 Profitable Growth is sexy again. How we hit $1.7M profitably with only 6 FTEs and plans to scale profitably by 5x YoY.
Disclosure
Modigi dropped a $150k deal to $99,999 to bypass procurement sign-off
“A cybersecurity company we're working with, we had about a hundred and 50,000 dollar deal on the table. And if you recall that ended last quarter You know, POs that anything had like 50,000 or 100,000 had to go to a higher level of authority. And so, our procu…”
Ken Hoppe May 22, 2023 ▶ 12:58 Profitable Growth is sexy again. How we hit $1.7M profitably with only 6 FTEs and plans to scale profitably by 5x YoY.
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