The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

3statements match

3resolved → 0open claims → 0supported → 3contradicted →

why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Contradicted

Klein: Average CRM customer lifetime across the industry is roughly 28 months

“The average customer lifetime in the CRM business is about 28 months, believe it or not.”

Craig Klein Jun 18, 2019 ▶ 8:33 1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Assertion Contradicted

High-Intent Enterprise Software Search Keywords Cost $120 to $150 Per Click

“I think if you look at the cost for these sorts of ads, you're talking at least a 120, a 150 dollars for some of these ads on those keywords.”

Sam Senior Nov 10, 2021 ▶ 8:10 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap

Assertion Contradicted

HubSpot achieved 0% net revenue churn around 2015

“I know that HubSpot recently, I think in the past year hit zero percent revenue churn.”

Don Breckenridge, Jr. Oct 16, 2016 ▶ 11:55 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

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The Ledger

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