The Ledger
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G2 CEO details pricing tiers from $10K to seven figures
“So small vendors, it starts about 10,000 a year. Mid-market vendors is probably more like 30 to 50, even to a hundred, depending on how many products they have, how much of our solution they use, and then some enterprises are now spending over seven figures.”
Abel: G2 founders self-funded first $2M after VCs passed in 2012
“And if we hadn't been successful entrepreneurs, the first two million funding came from us.”
Latka: G2 is scaling from $30M to $50M ARR in 2021
“Thirty million in ARR at the beginning of this year. Scaling to about fifty million bucks in ARR by the end of this year.”
Indig: G2 aligned marketing and engineering teams under identical milestones
“We were Set under marketing, and we had a product organization with engineers. So one of the main challenges that we tackled, faced, and solved is to work very closely with the engineering organization. And we did that by just setting the same goal, right? We …”
Abel: G2 pricing ranges from $10k for SMBs to seven figures for enterprise
“Small vendors, it starts about 10,000 a year. Mid-market vendors is probably more, like, 30 to 50, even to a hundred, depending on how many products they have, how much of our solution they use, and then some enterprises are now spending over seven figures.”
Abel: G2's first $2 million was self-funded by its founders
“The first two million funding came from us.”
Abel: G2's revenue is almost 100% pure SaaS subscriptions
“Almost a hundred now. Because we used to also have, like, a per lead adder, and now we just said, hey, let's just bundle it in, the API, all you can drink.”