The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 36 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Fletcher: ClickFunnels components are worse than best-of-breed specialized tools
“Whereas ClickFunnels are, like, more of an all-in-one, and each component is worse than a best of breed”
Dickerson: ClickFunnels generates over $1M monthly from viral footer badges
“I know that at this point, over a million dollars a month comes in just from that badge.”
Dickerson: ClickFunnels runs with 15 engineers and 80 support staff
“We're only about 15 guys on the engineering team. We have a huge support team at this point. Probably about 80 people.”
Brunson: ClickFunnels makes $30-$35 per book customer on $10-$12 ad spend
“So we'll spend anywhere from 10 to 12 bucks on Facebook to acquire a book customer, but we'll make 30 to 35 dollars to the book funnel. So we actually are profitable up front and then we introduce that person to ClickFunnels.”
Dickerson: Upfront front-end sales reduce net CAC to effectively zero
“Our all-in cost to acquire customers is about a 130 dollars at this point. But like Russell said, we don't really even look at it that way because that, that upfront media spin that last month was about a 130. So that upfront media spin that was really paid ba…”
Dickerson: ClickFunnels sustains roughly 10% monthly churn
“Our overall churn is about 10%, which is, I know that sounds high.”
Brunson Advises Founders Against Doing Equal Equity Splits
“I wouldn't normally ever, I would never advise anyone to do equal shares ever, because I don't think it's smart typically, but for this, it just works.”
Working for Free Initially Creates Case Studies to Sell High-Ticket Coaching
“I wish I would understand the power of working for free for people. When we launched our coaching program I started by finding someone who I knew I could help and I worked for free, dramatically expanded and blew up their company and then use that case study a…”
Free Books Lost $12 on Shipping But Drove $32 in Backend Revenue
“No, well, the book was free. We lost money on the shipping, shipping, seven 95 anywhere in the world. So on average, we would, we lost about 12 dollars per book, but because of the sales funnel we averaged 32 dollars every free book I gave away.”
Raising Venture Capital Forces Founders to Serve the Board Over Customers
“Cause as soon as you start doing that, your customer no longer is your customers, the board of directors, and you start making choices that don't really serve your customers as much.”
ClickFunnels scaled to hundreds of millions while Leadpages stalled at $17M
“He was able to grow that business, which was not that dissimilar from Leadpages to, like, several hundred million Leadpages, because of churn, stalled out at 17.”
Ryan Deiss regrets letting Russell Brunson pitch ClickFunnels on his stage
“When you ask Ryan Dice, one of his biggest
Regrets about digital marketer is that he let people like Russell Brunson go on his stage a decade ago, and now ClickFunnels is worth two billion dollars, right?
And even as, you know, as traffic and conversion summit…”
Dickerson: ClickFunnels generates $60M ARR purely from direct software subscriptions
“Right at it. And that doesn't include a lot of the one-off sales. We do a lot of coaching programs and whatnot on the back end as well. But when it comes to just directly from the software, yeah.”
Brunson: ClickFunnels would consider acquisition offers starting at $1 billion
“So that would probably be the number that we'd start. We start being interested in that.”
Dickerson: ClickFunnels sees almost zero churn from customers past one year
“From about a year on, we have almost no churn. So once customers are actually using us and actually having success with us, it ends up being very low, but upfront, that's the initial part that we've been focusing on and working really hard on.”
Dickerson: External investments are treated as insurance against economic downturns
“I view the business as our, ours, our green fund, right? Like that's what we're going to do under best case scenario. And when it comes to investing and pulling money out, that's more of a insurance policy kind of thing. So any investments that we make in that…”
Nathan Latka says ClickFunnels rejected a $35 million acquisition offer
“Russell actually walked us through reading how we just turned down a thirty-five million dollar acquisition offer.”
ClickFunnels Boosted 14-Day Trial Rebill Retention From 40% to 64%
“And as of like six months ago only 40% stick through the rebill. We did a whole bunch of optimization. Now we're up to like 63 or 64% to make through the first rebill.”
ClickFunnels Reached $1.2 Million in Monthly Recurring Revenue
“Last month was 1.2 million. Month before was like 1.18.”
The Three ClickFunnels Co-Founders Each Retained Roughly 27% Equity
“I think it's like 27% each. And then Dotcom Secrets has the rest.”
ClickFunnels Reached 10,000 Paying Members and 50,000 Trials in Year One
“We just passed our one year mark with click funnels. We had over 50,000 trial accounts that people have gone and actually put a credit card in. And we currently have over 10,000 active members who are actively being rebuilt.”
ClickFunnels Turned Down a $35 Million Acquisition Offer in Early 2016
“We got an offer last month for thirty-five million. We turned it down.”
80% of ClickFunnels Customer Acquisition Is Organic, Compared to 20% Affiliate
“And I would say about 20% of our customer acquisitions from affiliates, the other 80% is organic, either from my company or from just, I don't even know how some of these people show up to be honest.”
Nathan Latka predicts Glodify could become the ClickFunnels for Shopify
“I think once you launch pricing on this, my prediction is you're going to grow very, very fast. I think you guys have a chance of being sort of the click funnels version for Shopify stores. And I hope you go to, you know, from zero to fifty million bucks in re…”
Brunson: Bootstrapped ClickFunnels was profitable from day one
“And then we were profitable from day one and we've been extremely profitable since then.”
Brunson: Paying for users' custom domains dramatically reduces churn
“So one of them, we found out if they set up a custom domain, like their likelihood of, I don't know exact numbers, it drops dramatically. So now when you go through our onboarding process, first thing we do is we actually, we set the first domain for them and …”
Brunson: Giving free t-shirts for watching a demo slashed churn
“One of the biggest things we did initially to decrease churn is when someone kind of came on and was like, hey, here's the 13 minute demo video showing you how to use the software. If you watch it, we'll send you a free t-shirt. And that alone dropped churn by…”
Stewman: Generating $20k Monthly in Software Affiliate Commissions
“And I've built up about 20,000 dollars a month in residual affiliate commissions that come into between lead pages and a Weber and click funnels and lead pops and card tap and all the people that I work with.”
Co-Founder Todd Dickerson Built the Initial ClickFunnels Software Solo in Six Weeks
“Todd came in and within a month and a half had built it by himself.”
Brunson Self-Funded ClickFunnels With Over $1 Million From DotCom Secrets
“It was over a million dollars when all said and done.”
ClickFunnels Generated $1 Million in Profit Hosting Its Last Live Event
“Like our last event, we made a million bucks putting on events. So it didn't cost us anything. We made 10 XR from tickets.”
18% of ClickFunnels Customers Pay $300 Monthly, While 82% Pay $100
“And so somewhere, you know, between there, the average I'd say about a little, about 18% of our customers are paying the 300 dollar a month level and the rest are a hundred dollar a month level.”
ClickFunnels Gave Away Eight Cars to Top Affiliates in One Month
“In fact, we gave away eight cars last month to affiliates.”
Fletcher calls ClickFunnels competitor Russell Brunson amazing
“I mean, honestly, at the moment, probably Russell Brunson, like, you know, we, we're kind of in competition, but the guy's amazing. Like, I have much respect.”
Fletcher: Competitor ClickFunnels outsells Convertri by a very large margin
“There's sort of the more like digital marketing focused guys who like ClickFunnels, for example, who are certainly outselling us a boatload.”
Russell Brunson Began His Career Selling Potato Gun Guides and Custom Software
“One of my first products was actually a guide teaching people how to build potato guns, which I was an expert. I was an expert at so that, and then I started building hiring people to build software for me. So between software and how to information products, …”