The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
SMB SaaS spending growth surpassed enterprise growth in late 2023
“The interesting thing happened Q-three last year. So, around Web Summit last year, we gave a State of the Union on, on SaaS. And we said, it's interesting. The small buyers come back. The small buyers started outperforming the big buyers for the first time in …”
Brad van Leeuwen May 23, 2024 ▶ 10:23 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
Over 60% of companies have at least 40% untracked shadow IT
“More than 60% of companies have at least 40% of their software, being stuff that IT, finance didn't know, ah, that they had, right?”
Brad van Leeuwen May 23, 2024 ▶ 6:49 How to 3x your revenue with 3 simple pricing changes
Disclosure
Moving upmarket failed to boost Cledara's overall sales pipeline
“Though we did book opportunities with buyers of that size, and though we closed them, It didn't really have an impact on the total amount of pipeline we were booking.”
Brad van Leeuwen May 23, 2024 ▶ 3:41 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
Buyers spend 30% more on average for renewals than new software
“What this shows is that buyers are willing to spend, on average, 30% more for a renewal than a new purchase.”
Brad van Leeuwen May 23, 2024 ▶ 11:55 How to 3x your revenue with 3 simple pricing changes
Disclosure
Moving upmarket elongated Cledara's sales cycles without improving their win rates
“Interestingly, our win rate didn't change. It just took a lot longer, and we had to work a lot harder for it.”
Brad van Leeuwen May 23, 2024 ▶ 5:29 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
Software buyers allocate 95% of their annual software budgets to renewals
“Buyers of software allocate 95% of their annual software budget to renewals, not new purchases, right?”
Brad van Leeuwen May 23, 2024 ▶ 11:40 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
Cledara's 'get started free' CTA drove 9x more clicks than demo requests
“Click-through rate of get started free was nine times higher than book a demo.”
Brad van Leeuwen May 23, 2024 ▶ 15:51 How to 3x your revenue with 3 simple pricing changes
Disclosure
Cledara SDR quota attainment dropped despite hiring more reps
“We started flatlining on our pipe gen, right? The quota attainment was dropping off as we were adding more SDRs. We were not booking necessarily, ah, more demos.”
Brad van Leeuwen May 23, 2024 ▶ 2:40 How to 3x your revenue with 3 simple pricing changes
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