The Ledger
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Russell: Requiring upfront credit cards yielded more paid members for Checkli
“Asking for the credit card definitely led to a higher conversion rate that got us more paid members in the end because the people who weren't willing to put their credit card in, they weren't really serious customers and they might've, you know, for whatever r…”
Russell: Checkli receives 50,000 monthly visitors purely through organic SEO
“We're getting tens of thousands of people. I mean, we get 50,000 People to our site every single month now, and I've never done one piece of marketing. I've never done anything. I just did SEO.”
Checkli grew MRR from $2,000 to nearly $4,000 in two months
“We're growing up until two months ago, we were at like 2000. Now we're closing in on 4000 and we're growing.”
Checkli has 500 paying customers, including 36 on its business plan
“We have about 500 people paying for Checkly. Most of them are still on the, just paying us monthly for making checklists. It's like between five and seven bucks, depending on what part of the year they signed up. But now just in the last two months, we've sign…”
Russell: Checkli's monthly customer churn rate is 3.4%
“Right now it's at 3.4%, and it's dropped a little bit, so it's not bad.”
Checkli generated 100,000 monthly website visitors as of September 2020
“Like I have a 100,000 people coming to my website every single month, but most of them are on the free plan.”
Checkli achieves zero CAC through top Google rankings for checklist terms
“It's honestly free because I think we talked about this in the past, like with my site auditor, I have a massive SEO background. Like if you Google free checklist maker or checklist or any of those things, I'm number one for almost everything related to checkl…”
Russell: Low-price checklist apps cannot achieve sustainable revenue
“There's a ton of free checklist apps, and I thought, you know, we had really cool features that set us apart, and even then, with those really cool features, you know, the price point was like five or six bucks a month, and just even 203 hundred customers just…”
Russell: All competing checklist tools require immediate signup upon arrival
“If you go to every single checklist software you can find right now on the web, every single one of them is going to ask you to sign up and start for the free trial from the moment you get to the website.”
Russell: Existing to-do list apps are bloated and overly complicated
“There is a lot of to-do list makers out there, but they make you sign up for stuff. They're complicated. They're bloated. They have way too many features.”
Russell: Checkli ranks top two on Google for 'checklist', reaches 90,000 members
“Literally, if you go to Google and search checklist, we're usually number one or number two, and we've got about 90,000 members around the world”
Acquiring private equity firm for MySiteAuditor invested in Russell's Checkli
“I do a little bit of consulting for a private equity firm, one of the same firms that bought my last software company, MySight Auditor, and they wanted to stay in the business with me. They told me, like, we want to be in the Marvin business. Whatever you're w…”
Russell: Checkli user's checklist ranks at top of Google for Hallmark searches
“When you type in Hallmark movie schedule, which a million people a month are doing right now because it's a huge season for that, her checklist is coming up As one of the top results in Google now.”