The Ledger
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Dimitro Okunyev rejected a $10 million buyout offer from a public company
“Yeah, the offer was like quite nice. It was like, ten millions. I don't believe that this is the fair price so far.”
Chanty received an inbound $20 million valuation offer from VCs
“The last valuation that we received was twenty million.”
Dimitro Okunyev predicts Chanty will hit 70-80% profit margins within two years
“So I would expect that our profit margins would be around like 70 to 80%, maybe in a year or two.”
Dimitro Okunyev positions Chanty as 10x cheaper than Slack, Zoom, and Trello
“You know, Lapsum for the Slack, Microsoft, Slack, Zoom, and Trello would be like 41 dollar, so we are almost 10 times cheaper.”
Chanty reached $3M revenue with zero salespeople, says founder Dimitro Okunyev
“We still doesn't have salespeople on the team. So it's just pure product-led growth.”
Chanty avoids paid advertising because unit economics do not work, says Okunyev
“No.
in my opinion, the math barely fits here for us.”
Chanty generates $3 million revenue with $4,600 LTV, says Dimitro Okunyev
“We are around three million right now. The customer lifestyle value grew up to the 4.6 K and the actually user base grew up accordingly. The paid user base.”
Chanty excludes affiliate payouts from its $3M revenue, says Dimitro Okunyev
“No, no, that's just this 30% cut that we got for ourselves. The rest are going out of us. So, I mean, we don't even see this money.”
Dimitro Okunyev is willing to offer 15% equity for a sales co-founder
“Yeah, I have a clear Clear number of mines, so I calculated that it could be like 15%.”
Sales quotas work for Chanty's in-house reps but fail externally
“So we were trying to introduce that. And for the full timers for our two sales that, that works, but for sales reps, unfortunately for us, it doesn't work.”
Okunev: Sales quotas work for in-house reps, not contractors
“Well, here we are on the weak side. So we were trying to introduce that and for the full timers for our two sales that, that works, but for sales reps, unfortunately for us, it doesn't work.”
Chanty's largest single customer pays approximately $300,000 annually, says Dimitro Okunyev
“So they pay around 300 K. Okay.”
Dimitro Okunyev says Chanty has 24,000 paying customers
“Currently we have 24,000 of paying customers, which are basically quite of them are small. That's we have a few who are like really, really, really big.”
Chanty generated approximately $600,000 in prior-year revenue
“If I'm not mistaken, we closed a year around 600 K.”
Dimitri Okunov owns 80% of Chanty with 20% in employee equity
“I own 80% of the company. 20% of the company is it's a pool of equities for our employees.”
Dimitri Okunov invested $500,000 of personal capital into Chanty
“So my first investment was half a million.”
Chanty's average revenue per paid account is approximately $122 monthly
“If I'm not mistaken, our current premium paycheck is around 122 dollars, stuff like that.”
Chanty pays affiliate commissions between 20% and 50%
“So, we have a few tiers of these affiliates or partnership programs. The smaller, the smallest gets 20%. The highest, like, value added reseller gets half, 50%.”
Chanty's annual customer churn rate is approximately 6.8%
“We are currently on return rate around 6.8%.
So that's a little bit less than seven percent.”
Chanty's average paying customer has 47.5 team members
“Eventually our average member amount for one team is 47 and a half.”
Chanty's non-affiliate customer acquisition cost is $487
“So one customer acquisition cost at this moment, like a week ago, it was 400 87 dollars.”
Founder Dmitry Okunev invested $500,000 of personal capital to start Chanty
“So my first investment was half a million.”
Okunev: Chanty received a VC valuation offer of $20 million
“The last valuation that we received was twenty million.”
Okunev: Chanty closed prior year around $600K in revenue
“If I'm not mistaken, we closed a year around 600 K.”
Founder Dmitry Okunev owns 80% of Chanty, with 20% in employee pool
“One small correction. I own 80% of the company. 20% of the company is it's a pool of equities for our employees.”
Okunev says Chanty's non-affiliate customer acquisition cost is $487
“So one customer acquisition cost at this moment, like a week ago, it was 400 87 dollars.”
Okunev: Chanty maintains an annual churn rate of about 6.8%
“We are currently on return rate around 6.8%. So that's a little bit less than seven percent.”
Chanty has 20,000 total organizations and 1,000 paying business customers
“Well, right now we are reached already like 20 key somewhere there.
Nathan Latka: You have 20,000 paying customers.
Dmitry Okunev (Dimitri Okunov): paying customers, we have around one K. Okay.
Nathan Latka: What's the 20,000 number?
Is that free users?
Dm…”
Chanty's average monthly revenue per paying customer is approximately $122
“If I'm not mistaken, our current premium paycheck is around 122 dollars, stuff like that.”
Chanty's average paying account expands from initial small groups to 47.5 users
“Well, they sign up usually really small.
It's just, you know, that focus group on the company, there are like three, four or five users.
But eventually our average member amount for one team is 47 and a half.”
Chanty relies on five key partners and 1,000 small affiliates
“So we have, Five key partners who runs international. Let's say like that. And we have yeah, currently more than thousand of, like, very small affiliate partners.”