Disclosure certainty 4/5 debate potential 1/5

Rela approaches $4 million in annual recurring revenue

Mike Land · 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped · Mar 21, 2019 · at 6:28

Mike Land is the founder of Rela HQ, a bootstrapped real estate marketing SaaS. He shares the company's current annualized revenue run rate with host Nathan Latka.

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“We're approaching for the year close to four, so four million.”

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Disclosure
Rela is entirely bootstrapped without any outside venture capital
“It's all bootstrapped.”
Mike Land Mar 21, 2019 ▶ 12:40 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped
Disclosure
Rela would only raise venture capital from strategic real estate partners
“We, you know, we have enough, I think, to hire enough developers to get to the next step. I think we have enough capital on our own to do that, but, you know, we've always kind of gone back and forth on, on whether or not to raise money, and I think in our sit…”
Mike Land Mar 21, 2019 ▶ 16:41 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped
Assertion Not checkable as stated
Most Rela accounts come from local realtor associations
“Majority of our agents or actually the majority of our accounts are from the local realtor associations. And so they buy those in volume and they provide those to all of their members as a member benefit.”
Mike Land Mar 21, 2019 ▶ 2:31 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped
Assertion Not checkable as stated
Rela HQ reaches nearly 20,000 active real estate agents via volume deals
“So we're close to 20,000 customers. The majority of those are with the realtor associations that buy in volume and the marketing companies that are servicing, you know, thousands of customers at a time.”
Mike Land Mar 21, 2019 ▶ 4:48 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped
Assertion Not checkable as stated
Rela HQ has 2,500 individual agent subscribers averaging $80 monthly ARPU
“If you go to the homepage and you look at the agent plans that we offer on a monthly basis we've got about 2500 of those subscriptions and that that's where our average monthly revenue per customer is just for those plants at about 80.”
Mike Land Mar 21, 2019 ▶ 5:16 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped
Disclosure
Rela generated about $400,000 in total revenue in 2017
“In 2017 we were at about 400,000 in revenue”
Mike Land Mar 21, 2019 ▶ 6:52 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped
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