Mike Land

Founder & CEO, Rela · 1 appearance on the record.

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Mike Land is the founder and CEO of Rela, a marketing SaaS platform providing single-property websites and marketing workflows for real estate professionals. Prior to founding Rela in 2015, he served as the founder and president of a Newport Beach digital marketing and software development agency.

14statements → 7claims → 0claims resolved → 3.79/5average certainty → 1.14/5average debate potential →

7 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 1 opinion · 6 disclosures · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 0 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mike argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mike Land on measured tape to publish a rate. This says nothing about how they speak.

What they said14 Episodes1

Everything Mike Land said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Rela approaches $4 million in annual recurring revenue

“We're approaching for the year close to four, so four million.”

Mike Land Mar 21, 2019 ▶ 6:28 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Disclosure

Rela is entirely bootstrapped without any outside venture capital

“It's all bootstrapped.”

Mike Land Mar 21, 2019 ▶ 12:40 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Disclosure

Rela would only raise venture capital from strategic real estate partners

“We, you know, we have enough, I think, to hire enough developers to get to the next step. I think we have enough capital on our own to do that, but, you know, we've always kind of gone back and forth on, on whether or not to raise money, and I think in our sit…”

Mike Land Mar 21, 2019 ▶ 16:41 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Assertion Not checkable as stated

Most Rela accounts come from local realtor associations

“Majority of our agents or actually the majority of our accounts are from the local realtor associations. And so they buy those in volume and they provide those to all of their members as a member benefit.”

Mike Land Mar 21, 2019 ▶ 2:31 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Assertion Not checkable as stated

Rela HQ reaches nearly 20,000 active real estate agents via volume deals

“So we're close to 20,000 customers. The majority of those are with the realtor associations that buy in volume and the marketing companies that are servicing, you know, thousands of customers at a time.”

Mike Land Mar 21, 2019 ▶ 4:48 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Assertion Not checkable as stated

Rela HQ has 2,500 individual agent subscribers averaging $80 monthly ARPU

“If you go to the homepage and you look at the agent plans that we offer on a monthly basis we've got about 2500 of those subscriptions and that that's where our average monthly revenue per customer is just for those plants at about 80.”

Mike Land Mar 21, 2019 ▶ 5:16 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Disclosure

Rela generated about $400,000 in total revenue in 2017

“In 2017 we were at about 400,000 in revenue”

Mike Land Mar 21, 2019 ▶ 6:52 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Disclosure

Rela's partner real estate associations have 8,000 agents each

“We have the associations that we've partnered with you know, have eight, 8000 agents at a time.”

Mike Land Mar 21, 2019 ▶ 8:19 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Opinion

Real estate marketing technology lags modern design trends by several years

“We saw an opportunity in real estate marketing as a whole in that they're always, they always seem to be, you know, three, four years behind in terms of technologies that they're using. Design trends and everything that was out there looked like it was built, …”

Mike Land Mar 21, 2019 ▶ 9:10 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Prediction Not checkable as stated

Rela projects $5 million ARR in 2019 via large brokerage deals

“If we could close a couple of the large brokerage deals we could get close to five million this year, but those deals are, those take a while to put together, so.”

Mike Land Mar 21, 2019 ▶ 15:05 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Assertion Not checkable as stated

Broker sales take six months; realtor association deals take one year

“The brokers, it's about six months for the for the realtor associations, Man, that takes about a year. Minimum.”

Mike Land Mar 21, 2019 ▶ 15:21 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Assertion Not checkable as stated

Rela operates with five full-time employees and occasional contract developers

“We have five full-time employees. We have a couple of developers that we reach out to on a contract basis when we're, when we need kind of specialty stuff.”

Mike Land Mar 21, 2019 ▶ 17:24 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Assertion Not checkable as stated

Rela's association revenue is pure SaaS on yearly commitments

“It's all SAS. It's all, you know, essentially. You know, yearly commitments to have all of their agents be able to access the platform and use it.”

Mike Land Mar 21, 2019 ▶ 6:12 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Disclosure

Rela generated about $30,000 in total revenue in 2016

“From 2016 in March to 2000 December 2016 in December, we did about 30,000 dollars in revenue.”

Mike Land Mar 21, 2019 ▶ 6:44 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped

Appearances (1)

Episode	Date	Speaking time
1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped	Mar 21, 2019	11m

Mike Land

The record, in short

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Appearances (1)

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