Most Rela accounts come from local realtor associations
Mike Land · 1335 Real Estate Tech Goes from $400k to $4m in ARR in Under 6 Months, Bootstrapped · Mar 21, 2019 · at 2:31
Mike Land is the founder and CEO of Rela HQ, a digital marketing SaaS platform for real estate agents and brokerages.
0:00 / 0:10exact quote · 10.4s
720p mp4 · rendered on demand · StarZero watermark
“Majority of our agents or actually the majority of our accounts are from the local realtor associations. And so they buy those in volume and they provide those to all of their members as a member benefit.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Mike Land
Rela approaches $4 million in annual recurring revenue
“We're approaching for the year close to four, so four million.”
Rela would only raise venture capital from strategic real estate partners
“We, you know, we have enough, I think, to hire enough developers to get to the next step. I think we have enough capital on our own to do that, but, you know, we've always kind of gone back and forth on, on whether or not to raise money, and I think in our sit…”
Rela HQ reaches nearly 20,000 active real estate agents via volume deals
“So we're close to 20,000 customers. The majority of those are with the realtor associations that buy in volume and the marketing companies that are servicing, you know, thousands of customers at a time.”
Rela HQ has 2,500 individual agent subscribers averaging $80 monthly ARPU
“If you go to the homepage and you look at the agent plans that we offer on a monthly basis we've got about 2500 of those subscriptions and that that's where our average monthly revenue per customer is just for those plants at about 80.”