Andrew White breaks down the total addressable market in terms of institutional client counts for FundApps.
Disclosure
FundApps sells all-inclusive contracts without typical SaaS upsells
“So we're unusual like that, that basically our fee is, is everything. It's the entire shooting match for one service. So we don't typically have an upsell or isn't the silver gold platinum service levels that you might have in your typical Zendesk. So for us, …”
Disclosure
FundApps triggers pricing increases for M&A, not organic AUM growth
“So for us, what we call organic increase, which as you said, would be You know, going from a hundred million to five hundred million will be included in the price, where we would say, okay, you've moved to different categories, what we call non-organic growth,…”
Assertion Not checkable as stated
FundApps has lost only one customer in eight years of business
“We've only ever lost one customer in eight years of business.”
Prediction Not checkable as stated
FundApps will reach $20M ARR in 1-5 years depending on Brexit
“Depending where Brexit goes, et cetera, that might, could be a five-year target. If Brexit goes well, it might be a one-year target, but you know, next one of the five years, shall we say.”
Disclosure
FundApps is highly profitable and will not raise outside capital
“No plans to raise cost of capital. We're very profitable at the moment. Our revenue curve is, is increasing faster than our cost curve. So not respect. I don't see a need for plans for next year. We're opening an APAC office, you know, that will be funded with…”
Assertion Not checkable as stated
FundApps' annual contract values start at approximately $100,000
“So we started about a 100,000 dollars upwards.”