Kuba Koziej, founder of Zety, explains the conversion rate of their organic SEO-driven traffic funnel.
0:00 / 0:06exact quote · 6.6s
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“No, it was it was it was way lower than that. It was it was around like one per one percent.”
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More from Kuba Koziej
Insight
Koziej: Running multiple brands maximizes Google search real estate for one product
“So like we mostly use search traffic which we monetize. So in our case, it makes a lot of sense. To occupy a lot of real estate in Google, be it organic traffic or be it paid traffic. So we basically have a lot of different websites for career seekers, but at …”
Kuba KoziejMar 7, 2021▶ 6:03Resume Building Tool Hit $10m in Revenue, 100% YoY Growth after Acquired
AssertionNot checkable as stated
Koziej: Zety Grew to Almost 4M Monthly Visitors via SEO
“We focused on on SEO and we went from zero to almost four million users monthly. I mean, actually visitors. So so, so Zeddy went through this.”
Kuba KoziejMar 7, 2021▶ 2:34Resume Building Tool Hit $10m in Revenue, 100% YoY Growth after Acquired
AssertionNot checkable as stated
Koziej: Zety grew revenue around 300% per year for three consecutive years
“At that time, like we were growing at around like 300% a year for the next for the next three years.”
Kuba KoziejMar 7, 2021▶ 7:27Resume Building Tool Hit $10m in Revenue, 100% YoY Growth after Acquired
“When we started running tests we started running tests on the on ZECOM and like, and obviously we the number the number of subscriptions went down slightly but our LTV made up for it massively. So so, so, so we basically started making like three or four times…”
Kuba KoziejMar 7, 2021▶ 10:29Resume Building Tool Hit $10m in Revenue, 100% YoY Growth after Acquired
AssertionNot checkable as stated
Koziej: Zety reached a $10M run rate at acquisition
“Like I said I wouldn't be I wouldn't be able to give you to give you specific specific numbers, but we were on a, at the time when we were acquired, we were on a ten million dollar run rate.”
Kuba KoziejMar 7, 2021▶ 13:29Resume Building Tool Hit $10m in Revenue, 100% YoY Growth after Acquired
AssertionNot checkable as stated
Koziej: Zety has maintained over triple-digit growth post-acquisition
“Yeah, massively, massively, massively increased. I would say like we've been, we've still been growing at over at three digits.”
Kuba KoziejMar 7, 2021▶ 15:15Resume Building Tool Hit $10m in Revenue, 100% YoY Growth after Acquired
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