Kiip CEO Brian Wong describes the conversion metrics and effective CPM of Kiip's in-app moment-based reward ads.
0:00 / 0:02exact quote · 2.9s
720p mp4 · rendered on demand · StarZero watermark
“Our engagement rate on average right now is about 10%.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Brian Wong
Opinion
Wong: Doing a priced seed round was Kiip's smartest decision
“Yeah, very rare for its time, but I don't regret it at all. In fact, it was the smartest decision we ever made, because we didn't have to deal with all the pricing weirdness that happened in the years afterwards.”
Brian WongAug 30, 2016▶ 8:53EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Insight
Worrying about pre-exit cap table mechanics wastes founders' mental energy
“Getting your, yourself frustrated with cap table mechanics pre-exit and any particular liquidity event is a waste of your mental energy. At the end of the day, it's what your exit is. If it's IPO, if it's an acquisition, if it's the merger or whatever it is yo…”
Brian WongAug 30, 2016▶ 14:04EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
AssertionNot checkable as stated
Kiip is embedded in almost 5,000 mobile applications
“Keep is a platform that's embedded into now almost 5000 apps, and it takes triggers or actions that you do in those apps, like leveling up in a game, or finishing a run, or crossing off a to-do in your to-do list app, and then rewarding you with something that…”
Brian WongAug 30, 2016▶ 1:56EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip operates on a 50-50 revenue share with publishers
“So we typically do a fifty-fifty rev share with our publishers”
Brian WongAug 30, 2016▶ 2:48EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip sold 20% equity for its $300k seed round in 2010
“I think we did sell about 20% of it for 300 K.”
Brian WongAug 30, 2016▶ 9:05EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip has raised $32M in total funding
“Thirty-two million.”
Brian WongAug 30, 2016▶ 9:37EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.