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Brian Wong

Co-Founder & General Partner, Ascii Ventures · 1 appearance on the record.

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founderexecutiveinvestorauthor@brian_wong ↗LinkedIn ↗brianwong.me ↗Wikipedia ↗

Brian Wong is the co-founder and former CEO of mobile rewards platform Kiip, which he founded at age 19. He is also an investor and the author of the 2016 book The Cheat Code.

14statements → 3claims → 0claims resolved → 3.86/5average certainty → 1.29/5average debate potential → 6said about them ↓

3 not checkable as stated how the 3 claims stand · each chip opens the sources

2 predictions · 1 assertion · 1 opinion · 1 insight · 9 disclosures · every statement was checked. The predictions and assertion are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brian argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brian Wong on measured tape to publish a rate. This says nothing about how they speak.

Everything Brian Wong said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Wong: Doing a priced seed round was Kiip's smartest decision
“Yeah, very rare for its time, but I don't regret it at all. In fact, it was the smartest decision we ever made, because we didn't have to deal with all the pricing weirdness that happened in the years afterwards.”
Brian Wong Aug 30, 2016 ▶ 8:53 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Insight
Worrying about pre-exit cap table mechanics wastes founders' mental energy
“Getting your, yourself frustrated with cap table mechanics pre-exit and any particular liquidity event is a waste of your mental energy. At the end of the day, it's what your exit is. If it's IPO, if it's an acquisition, if it's the merger or whatever it is yo…”
Brian Wong Aug 30, 2016 ▶ 14:04 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Assertion Not checkable as stated
Kiip is embedded in almost 5,000 mobile applications
“Keep is a platform that's embedded into now almost 5000 apps, and it takes triggers or actions that you do in those apps, like leveling up in a game, or finishing a run, or crossing off a to-do in your to-do list app, and then rewarding you with something that…”
Brian Wong Aug 30, 2016 ▶ 1:56 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip operates on a 50-50 revenue share with publishers
“So we typically do a fifty-fifty rev share with our publishers”
Brian Wong Aug 30, 2016 ▶ 2:48 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip sold 20% equity for its $300k seed round in 2010
“I think we did sell about 20% of it for 300 K.”
Brian Wong Aug 30, 2016 ▶ 9:05 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip has raised $32M in total funding
“Thirty-two million.”
Brian Wong Aug 30, 2016 ▶ 9:37 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip processed $11M in total transaction volume in 2015
“Well, last year, we did eleven million in revenue.”
Brian Wong Aug 30, 2016 ▶ 9:49 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Prediction Not checkable as stated
Kiip projects $19M to $20M in transaction volume for 2016
“This year, we're projecting about 19, twenty million.”
Brian Wong Aug 30, 2016 ▶ 9:51 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip had roughly 55% gross margins in 2015
“It's the total transaction volume, so our margins are around 55%.”
Brian Wong Aug 30, 2016 ▶ 10:01 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip expects gross margins to expand to 63% in 2016
“And this year our margins are actually increasing substantially to about 63%.”
Brian Wong Aug 30, 2016 ▶ 10:08 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip achieved profitability in Q4
“And we actually, Q four, we're profitable.”
Brian Wong Aug 30, 2016 ▶ 10:25 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Kiip sees an average reward engagement rate of 10%
“Our engagement rate on average right now is about 10%.”
Brian Wong Aug 30, 2016 ▶ 12:33 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Prediction Not checkable as stated
Kiip projects $33M to $35M in 2017 transaction volume
“And then 2017, we have projected like around 33 to thirty five million.”
Brian Wong Aug 30, 2016 ▶ 16:58 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip
Disclosure
Both original Kiip co-founders left operational roles but advise weekly
“Actually both of them have now moved on. They are obviously very involved as advisors. I actually talked to them weekly.”
Brian Wong Aug 30, 2016 ▶ 13:14 EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip

The other half of the tape: Brian Wong's own voice is left out of every number here. Other people bring the name up 6 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 6

Every mention by year

tap a year for its mentions
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0232016episodes it came up in
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2016 6 mentions in 3 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian W Aug 30, 2016 11m
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