Kiip is embedded in almost 5,000 mobile applications
Brian Wong · EP 402: 25 Years Old, $32 Million Raised, $11 Million 2015 Transaction Volume with Brian Wong of Kiip · Aug 30, 2016 · at 1:56
Brian Wong, co-founder and CEO of mobile rewards platform Kiip, explains the reach of their SDK integration across third-party mobile apps.
0:00 / 0:16exact quote · 16.4s
720p mp4 · rendered on demand · StarZero watermark
“Keep is a platform that's embedded into now almost 5000 apps, and it takes triggers or actions that you do in those apps, like leveling up in a game, or finishing a run, or crossing off a to-do in your to-do list app, and then rewarding you with something that's sponsored by a brand.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Brian Wong
Wong: Doing a priced seed round was Kiip's smartest decision
“Yeah, very rare for its time, but I don't regret it at all. In fact, it was the smartest decision we ever made, because we didn't have to deal with all the pricing weirdness that happened in the years afterwards.”
Worrying about pre-exit cap table mechanics wastes founders' mental energy
“Getting your, yourself frustrated with cap table mechanics pre-exit and any particular liquidity event is a waste of your mental energy. At the end of the day, it's what your exit is. If it's IPO, if it's an acquisition, if it's the merger or whatever it is yo…”
Kiip operates on a 50-50 revenue share with publishers
“So we typically do a fifty-fifty rev share with our publishers”