Assertion certainty 4/5 debate potential 2/5

Founder cold outreach yields 70% higher response rates than SDRs

Adam Baker · How to consistently win 7-figure software sales deals · Apr 24, 2023 · at 14:10

This episode carries Adam Baker's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.

DealPad founder Adam Baker shares the performance gap between founder cold outreach and professional SDR outreach.

0:00 / 0:10exact quote · 10.6s
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“And when I think about my personal outreach, I, you know, I do cold outreach, and I get 70% more response from the people that I reach out to than my SDR team.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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