Shoes of Prey's first physical store doubled its first-year revenue forecast
Jodi Fox · EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com · Aug 5, 2016 · at 3:33
Jodi Fox, co-founder of custom shoe platform Shoes of Prey, discusses the business performance following their transition from e-commerce to physical retail stores.
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“But the store did double its forecasted revenue in the first 12 months and went on to win.”
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More from Jodi Fox
Shoes of Prey has no surviving direct competitors
“Well, the thing is, a lot of our competitors, we don't really have any competitors, actually, so we had, there were a couple of people who came into the market after we started, but none of them exist anymore, so, and the closest kind of thing would be, I gues…”
Shoes of Prey aims to become the Amazon of custom-designed goods
“The whole idea is that we want to stretch out into, you know, other areas, into clothing, into homewares, and all that sort of stuff. We want to be the Amazon of design your own.”
Shoes of Prey built its own factory for single-pair manufacturing
“We actually have our own factory. So we built that because we couldn't find anyone else who would make one pair of shoes at a time at scale with us. And we were growing too quickly and not stripping our suppliers.”