Assertion certainty 4/5 debate potential 2/5

Shoes of Prey has no surviving direct competitors

Jodi Fox · EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com · Aug 5, 2016 · at 11:52

Jodi Fox discusses the competitive landscape and valuation benchmarks for Shoes of Prey.

0:00 / 0:27exact quote · 27.4s
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“Well, the thing is, a lot of our competitors, we don't really have any competitors, actually, so we had, there were a couple of people who came into the market after we started, but none of them exist anymore, so, and the closest kind of thing would be, I guess, like a Nike ID or a New Balance, and I know Nike ID is kind of doing a hundred million you know, oh, that was a couple of years ago, a hundred million annual revenue run rate, so, but I don't know if I can really give a valuation off of them either, because it's quite different”

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More from Jodi Fox

Disclosure
Shoes of Prey aims to become the Amazon of custom-designed goods
“The whole idea is that we want to stretch out into, you know, other areas, into clothing, into homewares, and all that sort of stuff. We want to be the Amazon of design your own.”
Jodi Fox Aug 5, 2016 ▶ 18:35 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Not checkable as stated
Shoes of Prey's first physical store doubled its first-year revenue forecast
“But the store did double its forecasted revenue in the first 12 months and went on to win.”
Jodi Fox Aug 5, 2016 ▶ 3:33 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Supported
Shoes of Prey has raised $24.6 million in total funding
“24.6 US million US dollars.”
Jodi Fox Aug 5, 2016 ▶ 4:28 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Supported
Shoes of Prey built its own factory for single-pair manufacturing
“We actually have our own factory. So we built that because we couldn't find anyone else who would make one pair of shoes at a time at scale with us. And we were growing too quickly and not stripping our suppliers.”
Jodi Fox Aug 5, 2016 ▶ 8:34 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Not checkable as stated
Users have designed over six million shoe pairs on Shoes of Prey
“Well, I can tell you that we've had more than six million pairs of shoes.”
Jodi Fox Aug 5, 2016 ▶ 10:45 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Not checkable as stated
Word-of-mouth drives 75% of Shoes of Prey's web traffic
“75% of the traffic to the site is word of mouth.”
Jodi Fox Aug 5, 2016 ▶ 19:35 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
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