Jodi Fox discusses the competitive landscape and valuation benchmarks for Shoes of Prey.
0:00 / 0:27exact quote · 27.4s
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“Well, the thing is, a lot of our competitors, we don't really have any competitors, actually, so we had, there were a couple of people who came into the market after we started, but none of them exist anymore, so, and the closest kind of thing would be, I guess, like a Nike ID or a New Balance, and I know Nike ID is kind of doing a hundred million you know, oh, that was a couple of years ago, a hundred million annual revenue run rate, so, but I don't know if I can really give a valuation off of them either, because it's quite different”
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More from Jodi Fox
Disclosure
Shoes of Prey aims to become the Amazon of custom-designed goods
“The whole idea is that we want to stretch out into, you know, other areas, into clothing, into homewares, and all that sort of stuff. We want to be the Amazon of design your own.”
Shoes of Prey built its own factory for single-pair manufacturing
“We actually have our own factory. So we built that because we couldn't find anyone else who would make one pair of shoes at a time at scale with us. And we were growing too quickly and not stripping our suppliers.”
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