Jodi Fox

Former Co-Founder & CCO, Shoes of Prey · 1 appearance on the record.

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founderexecutiveauthor@JodieFox ↗shoesofprey.com ↗

Jodie Fox is an Australian entrepreneur who co-founded and served as Chief Creative Officer of Shoes of Prey, a custom footwear platform that raised over $24 million before closing in 2019. She later authored the 2019 book Reboot and became a keynote speaker on entrepreneurship.

10statements → 9claims → 3claims resolved → 100%fully supported → 3.9/5average certainty → 1.2/5average debate potential →

3 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 3 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jodi argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Shoes of Prey has raised $24.6 million in total funding
“24.6 US million US dollars.”
Jodi Fox Aug 5, 2016 ▶ 4:28 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jodi Fox on measured tape to publish a rate. This says nothing about how they speak.

Everything Jodi Fox said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Shoes of Prey has no surviving direct competitors
“Well, the thing is, a lot of our competitors, we don't really have any competitors, actually, so we had, there were a couple of people who came into the market after we started, but none of them exist anymore, so, and the closest kind of thing would be, I gues…”
Jodi Fox Aug 5, 2016 ▶ 11:52 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Disclosure
Shoes of Prey aims to become the Amazon of custom-designed goods
“The whole idea is that we want to stretch out into, you know, other areas, into clothing, into homewares, and all that sort of stuff. We want to be the Amazon of design your own.”
Jodi Fox Aug 5, 2016 ▶ 18:35 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Not checkable as stated
Shoes of Prey's first physical store doubled its first-year revenue forecast
“But the store did double its forecasted revenue in the first 12 months and went on to win.”
Jodi Fox Aug 5, 2016 ▶ 3:33 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Supported
Shoes of Prey has raised $24.6 million in total funding
“24.6 US million US dollars.”
Jodi Fox Aug 5, 2016 ▶ 4:28 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Supported
Shoes of Prey built its own factory for single-pair manufacturing
“We actually have our own factory. So we built that because we couldn't find anyone else who would make one pair of shoes at a time at scale with us. And we were growing too quickly and not stripping our suppliers.”
Jodi Fox Aug 5, 2016 ▶ 8:34 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Not checkable as stated
Users have designed over six million shoe pairs on Shoes of Prey
“Well, I can tell you that we've had more than six million pairs of shoes.”
Jodi Fox Aug 5, 2016 ▶ 10:45 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Not checkable as stated
Word-of-mouth drives 75% of Shoes of Prey's web traffic
“75% of the traffic to the site is word of mouth.”
Jodi Fox Aug 5, 2016 ▶ 19:35 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Not checkable as stated
Every pair of Shoes of Prey footwear is custom-made
“Oh, so like every single pair is custom made. So the, even when people go to the gallery, that usually they'll pick a pair of shoes, but they'll always tweak it.”
Jodi Fox Aug 5, 2016 ▶ 4:45 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Not checkable as stated
Shoes of Prey's headcount is approximately 220 employees
“I think we're about 220 at the moment. I actually think we're a bit higher than that. I'd say we're, I haven't got the exact number right now.”
Jodi Fox Aug 5, 2016 ▶ 13:08 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com
Assertion Supported
All three of Shoes of Prey's co-founders are trained lawyers
“No, no, so the three of us are lawyers.”
Jodi Fox Aug 5, 2016 ▶ 15:05 EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com

Appearances (1)

EpisodeDateSpeaking time
EP 377: 6M Shoes Designed, $24M Raised, By Customer Shoe Maker Shoesofprey.com Aug 5, 2016 12m
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