Gremlin Social acquires $625-a-month customers for under $200
Doug Wilbur · 1485 Social Media Management For Banks Raising $1.5m on $8m Pre (4x ARR) · Aug 18, 2019 · at 12:13
Doug Wilbur, CEO of Gremlin Social, discusses the company's unit economics and customer acquisition costs with Nathan Latka.
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“Oh, I mean, definitely less than 200 dollars.”
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More from Doug Wilbur
Gremlin Social previously suffered from 10% to 11% monthly logo churn
“It was probably somewhere around, call it, 10, 11% month on month, and we're ratcheting that back.”
Gremlin Social serves 300 US banks and targets adjacent verticals
“So we work with about 300 banks today, primarily in the United States, and, you know, are looking to grow via adjacency, so growing into insurance, growing into wealth management, growing into mortgage, things like that.”
Gremlin Social's year-over-year revenue growth is between 30% and 40%
“Year on year growth is somewhere between 30, 40%”
Gremlin Social's sales and deal sizes rose 33% under new pricing
“So our sales last quarter, which was the first quarter that we were under our new pricing model, sales were up like 33%. Our average deal size was up about 33%.”