Disclosure certainty 4/5 debate potential 1/5

Sharma: Movable Ink surpasses a 5x LTV to CAC ratio by quite a bit

Vivek Sharma · 1181 How MovableInk Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue · Oct 18, 2018 · at 13:48

Movable Ink CEO Vivek Sharma explains sales and marketing efficiency metrics to Nathan Latka.

0:00 / 0:06exact quote · 6.4s
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“I think you're doing really well, right, with a five you know, five X LTV to CAC. We're surpassing that by quite a bit.”

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More from Vivek Sharma

Assertion Not checkable as stated
Sharma: Movable Ink crossed $40M ARR on $14M in venture funding
“About several months ago, we passed about forty million dollars in annual recurring revenue, and most companies that have gotten to this point, you know, they've raised 80, 90, a hundred million dollars in capital. We've only raised about fourteen million doll…”
Vivek Sharma Oct 18, 2018 ▶ 3:37 1181 How MovableInk Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue
Insight
Sharma: Focusing solely on net retention masks leaky gross churn buckets
“You've got to treat both of those independently. Otherwise, you can mask a very leaky bucket and gross retention problems if you're only focused on on net sure.”
Vivek Sharma Oct 18, 2018 ▶ 6:25 1181 How MovableInk Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue
Assertion Supported
Sharma: Starbucks, Nike, and AmEx Use Movable Ink
“So we've got brands like Starbucks, Nike, Hilton, The Gap, American Express using us.”
Vivek Sharma Oct 18, 2018 ▶ 3:02 1181 How MovableInk Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue
Disclosure
Sharma: Movable Ink Enterprise ACVs Range From $30k to Multi-Millions
“We don't really start at less than about 30,000 dollars a year for those enterprise brands. We do a market tier as well, but we've got companies that pay north of a million dollars a year. We've got lots of companies that pay several million dollars a year to …”
Vivek Sharma Oct 18, 2018 ▶ 3:09 1181 How MovableInk Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue
Assertion Not checkable as stated
Sharma: Movable Ink achieved triple-digit growth in net new logos
“Especially on the net new side, the new, completely new logos, we've had triple digit growth in bringing in new logos and revenue growth.”
Vivek Sharma Oct 18, 2018 ▶ 4:30 1181 How MovableInk Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue
Assertion Not checkable as stated
Sharma: Movable Ink maintains over 110% net revenue retention
“I I'd say north of a 110%.”
Vivek Sharma Oct 18, 2018 ▶ 7:34 1181 How MovableInk Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue
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