Tamayo: Hardware requires more caution because rapid iteration is too expensive
Lisa Tamayo · EP 566: Scollar Founder Sold Company to AutoDesk in 08 Now Making $99 Smart Pet Collar with CEO Lisa Tamayo · Feb 10, 2017 · at 5:30
Lisa Tamayo, founder and CEO of smart pet collar company Scollar, explains the capital intensity and development constraints of hardware compared to software.
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“Hardware is different than software. You know, it's more expensive. You can't, you know test and build and test and build. The software, the same way that you do with hardware, it's just more expensive. So you have to be much more careful with it.”
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Tamayo: Scollar partnered with Spanner, the original Fitbit engineering team
“In fact, Nathan the Fitbit engineering team spanner is partnered with us on this particular product, the scholar mini.”
Tamayo: Scollar smart collar bill of materials costs $45 to $50
“Right now the bomb is about 45 to 50 depending on the different components.”
Tamayo: Scollar is launching its Kickstarter campaign on January 24
“In fact, we're getting ready to launch our Kickstarter campaign on January, 24th.”
Tamayo: Scollar secured only about 10 pre-orders in first four months
“Not very many just maybe, yeah, 10 or so.”