Barrett: Expensify spends millions maximizing presence at every conference
David Barrett · 844: SaaS: How Ignoring CAC Works for ~$100m ARR Expensify · Nov 15, 2017 · at 21:53
Expensify founder and CEO David Barrett explains how the company allocates its marketing budget without traditional performance metrics.
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“So it's like, yeah, we spend millions of dollars in conferences. Could we spend twice as much? There just aren't twice as many conferences to go to. We go to every conference. We go as big as we possibly can and that's it.”
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