Assertion certainty 3/5 debate potential 1/5

Pinata's first customer managed a portfolio of nearly 5,000 units

Lily Liu · She saved equity, used dev shop for new PropTech SaaS, breaks $1m in revenue · May 31, 2022 · at 13:18

Lily Liu, founder and CEO of Pinata, describes the size of the initial property management customer the startup signed.

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“It was about a little less than 5000 units and they were going to phase in their portfolio.”

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More from Lily Liu

Disclosure
Pinata built its initial MVP using an external development shop
“You know, we actually found a development partner. And so we, you know, we basically iterated on that MVP initially with a development partner.”
Lily Liu May 31, 2022 ▶ 10:01 She saved equity, used dev shop for new PropTech SaaS, breaks $1m in revenue
Insight
B2B enterprise sales remain brutally hard even for free software
“And so I remember that, but again, even if it's free, it's still a difficult sales process when you're doing a B to B sale.”
Lily Liu May 31, 2022 ▶ 13:37 She saved equity, used dev shop for new PropTech SaaS, breaks $1m in revenue
Assertion Not checkable as stated
Pinata reached 270,000 active renters on its platform
“I think we're Hovering around 270 ish renter, 270,000 renters. And these are renters that have been entered into our platform. So that does not account for the full portfolio size of some of our groups, knowing that our groups again will go in pilots.”
Lily Liu May 31, 2022 ▶ 14:34 She saved equity, used dev shop for new PropTech SaaS, breaks $1m in revenue
Disclosure
Brand partnerships generate roughly 20% of Pinata's total revenue
“Closer to about 20.”
Lily Liu May 31, 2022 ▶ 4:43 She saved equity, used dev shop for new PropTech SaaS, breaks $1m in revenue
Disclosure
Pinata charges property managers starting at $1 per unit monthly
“So it starts at a dollar per unit per month. Now that price Will vary based on the actual product offering that they want to expose to their renters and the unit size.”
Lily Liu May 31, 2022 ▶ 5:28 She saved equity, used dev shop for new PropTech SaaS, breaks $1m in revenue
Assertion Not checkable as stated
Pinata scaled to over 600 property management companies
“Yeah, so we have over 600 property management companies on the platform today.”
Lily Liu May 31, 2022 ▶ 13:50 She saved equity, used dev shop for new PropTech SaaS, breaks $1m in revenue
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