Digital Kickstart built an internal buyer email list of over 100,000
Mark Thompson · 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months · May 19, 2019 · at 13:57
Mark Thompson explains to Nathan Latka how previous product launches over 5 to 10 years built a proprietary email list used to scale PayKickstart.
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“There's a little over a 100,000 people.”
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More from Mark Thompson
PayKickstart grew monthly recurring revenue from $10k to $50k in one year
“Our monthly recurring started at 10, around 10,000 last year, and now it's at 50,000.”
Despite the launch strategy, affiliates drive only 10-15% of PayKickstart's revenue
“Probably around 10 or 15%. It's fairly low.”
PayKickstart pays affiliates 30% recurring or 50% upfront on $1,000 plans
“Yeah, on the recurring chart, on the recurring, the 99 dollar a month plan, it's 30%. From that initial thousand dollar investment, it's 50%.”
Digital Kickstart's top revenue generator is an Adobe AIR app, not SaaS
“That's our biggest revenue generator, but it's actually not a SAS company. It's actually an Adobe air app.”