Mark Thompson

Co-Founder & CEO, PayKickstart · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveLinkedIn ↗paykickstart.com ↗

Mark Thompson is the co-founder and CEO of PayKickstart, a subscription billing and affiliate management SaaS platform. Through his holding venture Digital Kickstart, he has developed and launched multiple marketing software tools, including EasyVSL, Provely, and PressPlay.

7statements → 6claims → 1claims resolved → 4/5average certainty → 1/5average debate potential →

1 supported 0 partly supported 0 contradicted 5 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 1 is resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mark argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

PayKickstart reached its current scale as a fully bootstrapped company

“It's all been bootstrapped.”

Mark Thompson May 19, 2019 ▶ 6:32 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months

What they said7 Episodes1

Everything Mark Thompson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

PayKickstart grew monthly recurring revenue from $10k to $50k in one year

“Our monthly recurring started at 10, around 10,000 last year, and now it's at 50,000.”

Mark Thompson May 19, 2019 ▶ 8:59 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months

Assertion Not checkable as stated

Despite the launch strategy, affiliates drive only 10-15% of PayKickstart's revenue

“Probably around 10 or 15%. It's fairly low.”

Mark Thompson May 19, 2019 ▶ 13:37 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months

Assertion Not checkable as stated

Digital Kickstart built an internal buyer email list of over 100,000

“There's a little over a 100,000 people.”

Mark Thompson May 19, 2019 ▶ 13:57 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months

Disclosure

PayKickstart pays affiliates 30% recurring or 50% upfront on $1,000 plans

“Yeah, on the recurring chart, on the recurring, the 99 dollar a month plan, it's 30%. From that initial thousand dollar investment, it's 50%.”

Mark Thompson May 19, 2019 ▶ 15:07 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months

Assertion Not checkable as stated

Digital Kickstart's top revenue generator is an Adobe AIR app, not SaaS

“That's our biggest revenue generator, but it's actually not a SAS company. It's actually an Adobe air app.”

Mark Thompson May 19, 2019 ▶ 3:37 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months

Assertion Not checkable as stated

PayKickstart: 75% of vendors are on the $99 per month plan

“The majority, about 75% of our vendors are on the 99 dollar a month plan.”

Mark Thompson May 19, 2019 ▶ 4:15 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months

Assertion Supported

PayKickstart reached its current scale as a fully bootstrapped company

“It's all been bootstrapped.”

Mark Thompson May 19, 2019 ▶ 6:32 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months

Appearances (1)

Episode	Date	Speaking time
1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months	May 19, 2019	7m

Mark Thompson

The record, in short

Their most notable supported claim

Appearances (1)

Turn any episode into a week of clips.