Yesware founder Matthew Bellows describes the ideal customer profile and target market criteria for his sales software platform.
0:00 / 0:15exact quote · 15.2s
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“Our target market is customer, you know, companies with a thousand to 2000 employees. Two to 300 sales people, and those are companies that we go after aggressively. We can do a little bit smaller companies, we can do a little bit larger, but that's kind of our middle of our bullseye.”
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Insight
Bellows: Founders should generate $1M in sales before hiring first rep
“My recommendation is that the founding team, whether that's If the engineer is the sort of CEO person, the partner, sell about a million dollars worth of product before you go out and sell and hire your first or second salesperson. You want to get to about a m…”
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AssertionNot checkable as stated
Bellows: Yesware has crossed a $10M annual recurring revenue run rate
“We're above 10 now.”
Matthew BellowsFeb 5, 2016▶ 6:35Yesware Aims for $30m in 2016 with Matthew Bellows of Yesware
AssertionNot checkable as stated
Bellows: Google Apps represents roughly 5% of Yesware's total market
“Companies in the Google Apps world, which is about five percent of our total market.”
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Insight
Bellows: SaaS usage data is messy, requiring intuition over clean metrics
“My, the real advice I would give to your listeners is don't be frustrated if things aren't crystal clear. Like, when I read the blog posts about doing cohort analysis, this is where I read the blog posts about finding the feature that determines whether or not…”
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PredictionDidn’t hold up
Bellows aims for Yesware to hit a $30M ARR by end of 2016
“I would like to end the year at about a thirty million dollar run rate.”
Matthew BellowsFeb 5, 2016▶ 17:26Yesware Aims for $30m in 2016 with Matthew Bellows of Yesware
AssertionNot checkable as stated
Bellows: Yesware counts approximately 750,000 registered users
“We have about, like you said, 750,000 registered users.”
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