Sati Hillyer, founder and CEO of video messaging platform OneMob, discusses enterprise customer lifetime value and contract sizing with host Nathan Latka.
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“I would say you know, our enterprise accounts, they're, you know, definitely six, seven figures.”
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More from Sati Hillyer
AssertionSupported
Salesforce Ventures broke its typical later-stage mandate to seed OneMob
“You know, they don't invest in seed. They typically invest in like later stage B, C rounds. And so for us, we had to show like some real customer growth and revenue before we got investment because they invested in our seed, which is not typical.”
Sati HillyerJul 17, 2018▶ 13:011088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
AssertionNot checkable as stated
OneMob reports zero churn and net negative churn among enterprise accounts
“We haven't churned, we haven't lost any mid market enterprises. Okay. So pretty much our accounts that are, I would say maybe a 500 employees or higher, we're able to renew. And typically we always renew its negative churn.”
Sati HillyerJul 17, 2018▶ 13:231088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
AssertionNot checkable as stated
Hillyer: OneMob typically expands enterprise accounts by around 25%
“We're usually able to grow each of our accounts somewhere between 25, maybe around 25% growth.”
Sati HillyerJul 17, 2018▶ 14:391088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
AssertionSupported
Salesforce AppExchange launched before the Apple App Store
“And I think what was really exciting is it was before the Apple ice store and the Apple iPhone store.”
Sati HillyerJul 17, 2018▶ 1:571088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
Insight
Native Salesforce integration immediately differentiated OneMob for early enterprise customers
“What I think we did really well that differentiated us is we integrated to Salesforce out of the gate. Because as soon as soon as you start talking to a business, well, they're all, they're automatically thinking about, well, I have all these other tools, but …”
Sati HillyerJul 17, 2018▶ 7:231088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
AssertionNot checkable as stated
Nearly all initial Fortune 500 customers remained with OneMob over four years
“I think what's been exciting is we still have pretty much all of our fortune 500 who've been using us since day one are still customers.”
Sati HillyerJul 17, 2018▶ 8:301088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
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