Agency Sparks Charges Upfront Vetting, Monthly Retainers, and Deal Percentages
Joe Kaufman · 665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency · May 20, 2017 · at 4:13
Joe Kaufman, founder of Agency Sparks, breaks down the revenue and fee model for his brand-agency matchmaking business.
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“We traditionally were paid by the agency to put them through a very thorough upfront vetting process, and then we were paid a monthly retainer as well as a percentage of the deal.”
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