Joe Kaufman, founder and CEO of Agency Sparks, discloses his company's average monthly retainer price for participating agencies.
0:00 / 0:02exact quote · 2.1s
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“5000 dollars a month per agency.”
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More from Joe Kaufman
Insight
Kaufman: A business is not profitable if the CEO underpays themselves
“One of the things that he says is that as a CEO of a company, if you're not pulling out the salary that you would be making as a hired for gun CEO somewhere else, then your business isn't profitable.”
Joe KaufmanMay 20, 2017▶ 13:45665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency
AssertionNot checkable as stated
Kaufman: Four holding companies own almost all global marketing agencies
“There are four holding companies that own almost all marketing agencies in the world.”
Joe KaufmanMay 20, 2017▶ 5:35665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency
Insight
Kaufman: Extreme labor efficiency ratios signal either burnout or excess headcount
“If you're running too hot with a high ratio, then it means that you're burning your people, and if you're running too low, then your profitability is really suffering, and you've got too many people.”
Joe KaufmanMay 20, 2017▶ 14:45665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency
AssertionSupported
Kaufman: Coca-Cola Has Achieved Water Neutrality in Manufacturing
“One of my clients that I had a relationship with needed help telling a story about Coca-Cola's new water sustainability efforts, and the fact that they are actually now water neutral in their manufacturing processes, which is a really big deal, and it's been a…”
Joe KaufmanMay 20, 2017▶ 3:12665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency
Disclosure
Agency Sparks Charges Upfront Vetting, Monthly Retainers, and Deal Percentages
“We traditionally were paid by the agency to put them through a very thorough upfront vetting process, and then we were paid a monthly retainer as well as a percentage of the deal.”
Joe KaufmanMay 20, 2017▶ 4:13665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency
Disclosure
Kaufman turned down a $400k salary and $1.5M earnout to start Agency Sparks
“400 K plus an earn out of 1.5 million because they were in the middle of an acquisition situation.”
Joe KaufmanMay 20, 2017▶ 6:22665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency
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