A 12-18 month CAC payback works if customers stay three years
Ray Grainger · EP 479: $45M Raised, 5000+ Project Management Customers with Mavenlink CEO Ray Grainger · Nov 16, 2016 · at 13:25
Ray Grainger, CEO of Mavenlink, outlines his rule of thumb for customer acquisition economics and payback periods when scaling a SaaS business.
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“Manage it by channel and really look at the payback. And if you can get it, you know, As you're scaling your company, we're from 12 to 18 month payback on that acquisition cost. If you keep your customers longer than three years, you're in good shape.”
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