Assertion certainty 3/5 debate potential 1/5

Hawkins: About 75% of Riddle Customers Choose the Pro Plan

Mike Hawkins · 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation? · Apr 14, 2019 · at 4:12

Mike Hawkins, co-founder of quiz marketing platform Riddle, discusses the company's subscription pricing tiers and customer breakdown with Nathan Latka.

0:00 / 0:09exact quote · 9.4s
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“I would say probably about 75% of our businesses fall into the pro pro plan. We started. Approved is 49 dollars a month, and then enterprise is two 49.”

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More from Mike Hawkins

Assertion Not checkable as stated
Hawkins claims founders retain total stock control despite $2 million raise
“Essentially we control all of our stock. And so we control the direction. And so basically we decide what we want to do.”
Mike Hawkins Apr 14, 2019 ▶ 14:33 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle monthly subscriber churn is down to 3%
“It turns about three percent. We were at about five.”
Mike Hawkins Apr 14, 2019 ▶ 6:57 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle average customer lifetime value is around $600
“Generally across, this is across all three plans. So generally our lifetime value is around 600 bucks.”
Mike Hawkins Apr 14, 2019 ▶ 9:56 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle is profitable and has done zero paid marketing
“We've been around four years. We're profitable, but in terms of actual paid marketing, we actually haven't actually tipped our toe into that.”
Mike Hawkins Apr 14, 2019 ▶ 10:46 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle has grown to 700 to 800 paying customers
“So we have to have, I think, let's see, 707, 800.”
Mike Hawkins Apr 14, 2019 ▶ 12:14 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Contradicted
Hawkins: Riddle Raised About $2 Million in Capital
“We raised, I think about two million.”
Mike Hawkins Apr 14, 2019 ▶ 5:29 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
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