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Mike Hawkins

Co-founder & SVP Customer Success, Riddle.com · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveauthorriddle.com ↗

Mike Hawkins co-founded Riddle.com, a SaaS interactive quiz and lead capture platform. He has worked in the quiz marketing industry since the early 2000s and co-authored the book Quizmaster.

10statements → 9claims → 1claims resolved → 3.6/5average certainty → 1.2/5average debate potential →

0 supported 0 partly supported 1 contradicted 8 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 1 is resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mike argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Hawkins: Riddle Raised About $2 Million in Capital
“We raised, I think about two million.”
Mike Hawkins Apr 14, 2019 ▶ 5:29 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mike Hawkins on measured tape to publish a rate. This says nothing about how they speak.

Everything Mike Hawkins said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Hawkins claims founders retain total stock control despite $2 million raise
“Essentially we control all of our stock. And so we control the direction. And so basically we decide what we want to do.”
Mike Hawkins Apr 14, 2019 ▶ 14:33 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle monthly subscriber churn is down to 3%
“It turns about three percent. We were at about five.”
Mike Hawkins Apr 14, 2019 ▶ 6:57 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle average customer lifetime value is around $600
“Generally across, this is across all three plans. So generally our lifetime value is around 600 bucks.”
Mike Hawkins Apr 14, 2019 ▶ 9:56 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle is profitable and has done zero paid marketing
“We've been around four years. We're profitable, but in terms of actual paid marketing, we actually haven't actually tipped our toe into that.”
Mike Hawkins Apr 14, 2019 ▶ 10:46 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle has grown to 700 to 800 paying customers
“So we have to have, I think, let's see, 707, 800.”
Mike Hawkins Apr 14, 2019 ▶ 12:14 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: About 75% of Riddle Customers Choose the Pro Plan
“I would say probably about 75% of our businesses fall into the pro pro plan. We started. Approved is 49 dollars a month, and then enterprise is two 49.”
Mike Hawkins Apr 14, 2019 ▶ 4:12 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Contradicted
Hawkins: Riddle Raised About $2 Million in Capital
“We raised, I think about two million.”
Mike Hawkins Apr 14, 2019 ▶ 5:29 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Disclosure
Hawkins: Riddle always grandfathers existing subscribers during price increases
“If we decide to raise our prices, we always grandfather in the people who've been with us.”
Mike Hawkins Apr 14, 2019 ▶ 9:30 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle operates with a team of five people
“We are five folks.”
Mike Hawkins Apr 14, 2019 ▶ 11:40 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?
Assertion Not checkable as stated
Hawkins: Riddle is growing about 10% year-over-year
“So we're about, I think we've grown about 10% year on year.”
Mike Hawkins Apr 14, 2019 ▶ 14:12 1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation?

Appearances (1)

EpisodeDateSpeaking time
1359 Will This Quiz Based Lead Capture Platform Grow Into It's Valuation? Apr 14, 2019 7m
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