Andrews: Traditional retailers have sparse customer-product interaction data
John Andrews · 1020 Urban Outfitters Inventory Management Tool Breaks $6m in ARR · May 10, 2018 · at 9:03
John Andrews of Celect contrasts Amazon's massive data advantage with the sparse interaction data available to typical retailers.
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“The challenge that other retailers have, even though they feel as though they have a lot of data, the issue is, is that they actually have very sparse data about an individual customer that And individual products and specifically with those customers interacting with those products, right? So the reality is they need to be able to pull signal out of what is actually very sparse data.”
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