Andrews: Retail choice modeling doesn't require granular in-store sensor tracking
John Andrews · 1020 Urban Outfitters Inventory Management Tool Breaks $6m in ARR · May 10, 2018 · at 8:28
John Andrews of Celect explains why retailers do not need expensive hardware sensors to determine shopper choice preferences.
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“The reality is, Nathan, is that you don't actually need that level of granularity to get the signal out of understanding customer preference, right? Part of the technology, you need to identify what the selection set is that people are likely looking at just by understanding what was in inventory and then what the customer bought. Gives us significantly more signal than just the transaction level information of what a customer bought.”
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