O'Hara: Paid social remains BatchBook's biggest acquisition channel
Pam O'Hara · How To Get 10,000 Customers for Your SaaS Business with Pam OHara of BatchBook · Jan 24, 2016 · at 11:59
Pam O'Hara, co-founder of CRM platform BatchBook, discusses the company's marketing strategy with Nathan Latka.
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“We do do some paid social. That's our biggest channel still.”
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More from Pam O'Hara
O'Hara: BatchBook pioneered unlimited-user pricing in small business CRM
“And we were the first ones that said, you know what? Why should small businesses have to pay to get another employee in on that conversation that that team is having with the customer?”
O'Hara: BatchBook is self-funded with around 20 employees
“We are self-funded. And we have, yeah, around, around 20.”
O'Hara: BatchBook serves tens of thousands of users
“So we don't give out exact numbers, but we're in the tens of thousands at this point.”
O'Hara: BatchBook avoids freemium, user base is largely paid
“That is free and paid, although we don't have a freemium model, so it's, you know, it's largely paid.”