Shootman: Workfront CAC payback is under 18 months
Alex Shootman · 922 SaaS: Is $120m ARR Workfront About to IPO? · Feb 1, 2018 · at 11:30
Workfront CEO Alex Shootman discusses the company's unit economics and customer acquisition efficiency with Nathan Latka.
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“Our customer acquisition cost is is under 18 months right now in terms of payback.”
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