Alex Shootman, CEO of Workfront, outlines contract values and enterprise pricing for the work management platform.
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“The average customer pays us about 40 to 45,000 dollars a year.”
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More from Alex Shootman
Insight
Shootman outlines four key SaaS metrics defining elite enterprise performance
“When I talk to the company at our size, Grow north of 30%. If we can have a gross renewal rate, that's 90% or greater, and we can have a net renewal rate. So that's to your point. That's okay. What did you churn out? Plus, what did you sell to your base? So if…”
Alex ShootmanFeb 1, 2018▶ 21:07922 SaaS: Is $120m ARR Workfront About to IPO?
Insight
Shootman: Knowledge work consists of collaboration, tasks, and content outputs
“If you think about the DNA of work, any kind of knowledge work that you do, it's got three elements to it. It's got the collaboration that's occurring. It's got the task itself that you're trying to work on. And then it does have the output of work, which is i…”
Alex ShootmanFeb 1, 2018▶ 3:15922 SaaS: Is $120m ARR Workfront About to IPO?
Insight
Shootman: Going public is merely exchanging one set of owners for another
“The way I think about going public is you're really just exchanging one set of owners for another set of owners. The next day, you got to wake up and acquire customers and serve them and be a great place to work and, you know, and all of that.”
Alex ShootmanFeb 1, 2018▶ 17:27922 SaaS: Is $120m ARR Workfront About to IPO?
Opinion
Shootman: Going public aids enterprise software sales and employee compensation
“It is easier and quote unquote safer for some people to buy software from a, you know, from a public company. I also think that it gives you a lot of options for how you think about compensating your employees.”
Alex ShootmanFeb 1, 2018▶ 19:41922 SaaS: Is $120m ARR Workfront About to IPO?
AssertionNot checkable as stated
Shootman: Qualified $30k–$40k Workfront accounts expand past $100k within years
“And so what we know is, if we sell to a customer that scores well in those set of attributes for us, Anywhere between 30, 40,000 dollars, you know, within a couple of years, they're a customer that's over a 100,000 dollars for us.”
Alex ShootmanFeb 1, 2018▶ 5:18922 SaaS: Is $120m ARR Workfront About to IPO?
AssertionNot checkable as stated
Shootman: Workfront has 2,844 paying customers
“We have 2844 customers.”
Alex ShootmanFeb 1, 2018▶ 6:17922 SaaS: Is $120m ARR Workfront About to IPO?
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