Darlison: Rise Vision maintains a 3.18 LTV to CAC ratio
Byron Darlison · 1486 Digital Signage Management Passes $4.2M in ARR, Bootstrapped · Aug 19, 2019 · at 10:30
Byron Darlison is the founder and CEO of Rise Vision, a bootstrapped digital signage software platform.
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“Our ratio is 3.18 lifetime value to customer acquisition cost.”
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More from Byron Darlison
Darlison: Rise Vision launched the first digital signage SaaS product
“And we were in the, our industry, we were the first to offer a SaaS product in 2000 10 or earlier, I believe.”
Darlison: Financial trading floors are shutting down and decentralizing
“So the financial trading floors are starting to shut down and move to their decentralizing and there's less, less concentration of them.”
Darlison: SaaS accounts for about 65% of Rise Vision's gross revenue
“It was a one-time service, but over the last about five years, we've been really focused on our SaaS offering, and now it's about 65% of our gross revenue.”